Pass The Opium, Please Essay example -- essays research papers

Religion is said to be the opiate of the masses, and it is definitely a point of interest in George Orwell's famous novel Animal Farm. In it, Orwell pointedly attacks religion in general and Christianity in particular through the use of a well placed symbolic bird by the name of Moses. Orwell's stance is rather apparent as Moses darts about the farm scene conveying the duality of Christianity quite superbly. At the first mention of the raven Moses, one immediately gets the impression that he stands for something quite larger than just a simple bird that lives on the Manor Farm. Firstly his name, Moses, is an obvious biblical reference conveying the idea that he may stand for religion or Christianity. It is not a subtle point that Orwell is trying to make with Moses. From the beginning of his involvement in the plot of Animal Farm, Moses is painted as a very special pet of Mr. Jones, the keeper of Manor Farm before the animal revolution. Mr. Jones in himself stands for something larger than just himself, he represents the old government, the government that the animals have pointed their military coup towards. In this case the most obvious connection can be made to the Bolshevik Revolution in Russia in 1917. In this vein of comparison, Mr. Jones represents the government under the ruling power of the czar. And if Moses is the especial bird of Mr. Jones, this means that religion was under the wing so to say of the czar (pun intended). After we learn this quality of Moses, we ...

Community Management of Toyota Owner Club

Background Technology takes part in the development of human being, especially information and technology. It creates globalization in almost every sector of economy, politics, education, and culture in almost every country. Technology makes information almost borderless and simplifies the customer source of information but on the other hand makes the market analysis grow more sophisticated and also creates the need of improvement in knowledge to understand the marketing model to cope with the dynamic improvement of technology.Marketing as knowledge to describe â€Å"what-who-when-where-why-and how† to the market works describe in 3 main issue which is ; 1. Product management 2. Customer management 3. Brand management That is all learnt by marketeers so corporates could generate the demand of production continually time after time and surviving in the market. The problem nowadays is when the company’s marketing slowly has less effect on customer due to a lack of trust o r the obsolete company methods used in today’s shifting market, companies needs to be more ease and open to new, necessary information so it could be disseminated to their customers.Social media and information portal, easily accessed by those who need current information and recommendations, is more preferrable to the consumer. A research said that 90% of customers are sure about recommendations his/her friend gave them and 70% of customers are sure about opinions on the internet. graph 1 Degree of Trust for company advertisement (April 2009, the Nielsen Company) Somehow it is a phenomenon that less of consumers are convinced of company’s advertisements and shifted to another form of â€Å"advertisement† which is what we call recommendation by acquintances.It is an oopportunity for companies to take advantage of a community or group of loyal customers as an information pipeline to attract customers and prospected customers. It is what we know as word of mouth, which the dissemination of information is not massive but specified and spread in high speed thus making it unstoppable. To companies, above the line (ATL) advertising should not only be the main focus and main budget spent to market their product information and create the willingness to buy, companies also should convince the potential customer by developing the methods of effective below the line (BTL) advertising effective-efficient.Community involvement in this BTL aactivity is one of the activations in horizontal marketing. How to do that is develop a company that has marketing orientation from a precious concept (main issue of marketing explained above) into new concept of horizontal marketing which contains; 1. Co Creation 2. Communitization 3. Character building The point in communitization is explaining the relationship between the company and the consumers with a community between them. Godin Seth in his book â€Å"Tribal† concludes that successful companies have t he support from the community.It explains that consumers intend to be more connected with other costumers rather than with the company. Here is great oopportunity if companies understand what its consumers want and take the appropriate action by accomodating consumers in a community or enter the existing community and give the company's influence there. A company needs to help consumers connect to their community so the influence has more power to persuade the following marketing effort. Fourier and Lee explain that consumers themselves would choose where they belong on the following type of connection : 1.Pools : here is where consumers are real brand fans and event hough they did not interact directly with other consumers in a community they would still be â€Å"brand evangelists† and strengthen brand power. 2. Webs : the consumer has one-on-one interraction, it is typically consumers who connect with each other on social media. They spread information and influence in one- on-one interaction but usually also affects other group members. 3. Hubs : A hub connection needs a leader, the trend setter and figure who brings another consumer (follower) into the network and these consumers will move around the leader and create a loyalty of brand.We might agree that a community is developed not to serve the business but to serve their members which attracts loyal consumers. But this indirect relationship does not mean the company has no intention, the company needs to maintain in effective-efficient way so marketing effort will not be a waste but instead succeed slowly but sure, the company builds the building blocks of a consumer’s trust and loyalty, and the community has significant role in it. 1. 2Problem Formulation For the background has been explained before, authors have researched the question to be developed as mentioned below : 1.What sre Toyota Owner Club’s strengths, weaknesses, opportunities, and threats in its current position ? 2. How Toyota explains the frame work and milestones in this community management process ? 1. 3Research Objectives This research is done pursuing the explanation of problem found and set objectives as shown below : 1. Identifying Toyota Owner Club has strength, weaknesses, oopportunity, and threat 2. Giving suggestion of current community management process has frame work and milestone 1. 4Research scope Author has scope in this research are ; 1.Research conducted while doing industrial training in PT Toyota-Astra Motors (Head Office, Jalan Yos Sudarso – Sunter II Jakarta 14330) in Marketing Division- Marketing Communication Departement, Event Section. 2. Information provided is infromation from author has observation, discussion, and primary and secondary data from industrial training period. 3. This research is not for profit and conducted as author has suggestion to the management, event section of PT Toyota-Astra Motors. 1. 5Internship Objectives This internship itself were conduct more than doing research are also to achieve these objectives ;

Identify three (3) risks of the bid strategy Essay

After identifying the customer key evaluation requirements I have identified three risks that may affect our bidding strategy. First, I want to identify why it’s important to know your risks when creating a bid strategy to help you understand why I choose these top three risks. Risk management is the process of identifying risk issues and the options for controlling them, commissioning a risk assessment, reviewing the results and selecting amongst the assessed options to best meet the goals. The purpose of risk analysis is to help managers better understand the risks (and opportunities) they face and to evaluate the options available for their control. (Vose software, 2007) The top risk of the bid strategy for this company would be price. Price was selected as the top risk because although the company would like to win the bid, the price has to be within a range where they could also make money. The second risk selected is Logistics. This risk was selected since the product has to travel overseas. Depending on the time frame and the cost to have the product shipped the product may not make it to the destination in time. It is very important to have the product delivered in a timely manner to satisfy the end user requirements. Thirdly, the last risk selected is Customer Commitment. Our company must follow all the requirements in order to make the end user happy. Since the product is going overseas it will be hard to follow up on maintenance. Without having our own personnel at the end user location or close to the location it will also be a challenge if there are any issues with the product. Based on the three risks of the bid strategies that were selected there are also three opportunities to mitigate each risk. First we have the price, now when negotiating on the rate we will really need to do our research. It’s important to have knowledge of previous pricing and to also include overhead, packaging and transportation. Although, we have to take all these things into consideration we also have to remember we are not the only company bidding on this offer so we must rate acceptable amount. Next, we have logistics. Our company would have to negotiate with a freight forwarder for a reasonable rate to have the freight transported to the final destination. In order to negotiate a reasonable rate we would mention that if the rate offered is good this would be an opportunity for extreme growth. While we are negotiating we would have to make sure the transit times would be guaranteed in order to have freight delivered to the destination on time. Finally, we have customer commitment. This may be the most important opportunity of them all. If our company is able to provide a reliable solution to the end user needs we will gain past performance while making our customer happy. We will provide this service by checking with the customer on a monthly basis and sending an employee over to the end user location every two to three months to check that our products are working correctly. The flip side of risk is opportunity. Every bid carriers with it some opportunities beyond those represented by winning the contract. Potential opportunities include future additions or changes to contract value via market share, maintaining dominance in a particular area, protecting an area or contract from assault by competitors, or using the contract as a gateway to future procurements. Osborne, 2011) In conclusion, by looking into these risks and opportunities we will be able to determine whether we want to bid or no bid. If we cannot provide the end user with the requirements they need in a timely manner at a great cost it will not be beneficial for us to move forward with the bid procedures. As a company we must protect our brand and our products. So, we need to look closely at this conclusion to make our final bid or no bid decision.

The Effect of MMR Vaccination to the Occurrence of Autism in Newborn Children

The MMR is a single shot vaccine which prevents the onset of deadly diseases that are common during childhood, such as measles, mumps, and rubella.The first shot of the vaccine is administered during the 12th to 15th month of an infant, and is followed by a booster shot during the 4th to 6th year. (Medline Plus) Several research studies and health care professionals have linked the MMR Vaccine to autism, despite its inclusion in the standard immunizations for infants.This has raised the interest of other health care professionals and has conducted several studies in order to prove whether the link between MMR vaccines and autism exists. The research studies shall be discussed in the following statements.The online portal for Evidence-Based Nursing have published several research studies which have proved that the occurrence or autism is not in any way connected to the said vaccine.The first research study was conducted by Wilson, Mills, Ross, et. al. based on epidemiological evidence s, that is a study that concentrates on the total population of those who received MMR vaccination, the rate of occurrence of autism with the increase in populations who receive the vaccine, the correlation between the time of vaccination to the occurrence of autism, and the relationship between certain types of Autistic Spectrum Disorder (ASD) and the vaccine. (Jack, 2004)For this particular review, several researches were used as sources, such as twelve researches studies from scholarly journals and articles. The study has revealed several evidences that prove there is no relation between MMR vaccines and autism.First, the risk of autism in children does not vary for vaccinated and unvaccinated populations. Second, the rate of occurrence of ASD is not influenced by the increased rate of populations getting the vaccine. Third, diagnosis for ASD has not increased over time after the vaccination of MMR. Lastly, there is no connection between the MMR vaccine and the occurrence of seve ral types of ASD. (Jack, 2004)The second research study was funded by the Danish National Research Foundation, National Vaccine Program Office & National Immunization Program, and National Alliance for Autism Research. It was conducted in Denmark with 537,303 children. Half of the total population studied for research purposes were males.Data were gathered from the Danish National Board of Health, wherein the researchers obtained significant information regarding the participants of the study. The breakdown of the total population of participants was such that 440,655 children were vaccinated, 316 children were diagnosed with autism, and 422 were diagnosed with ASD. However, further study proved that the children who were vaccinated with MMR were not at a higher risk of being diagnosed with autism. (Wright, 2003)The third research study was funded by the same institutions and researchers in the second research study; however, the focus of the study was to determine whether the combi nation of three vaccines, such as the measles, mumps, and rubella vaccines, were connected with the diagnosis of autism.The participants included in the research study aforementioned were used in this particular research study. Additional information were obtained from the Danish Civil Registration System, Danish National Board of Health, Danish Medical Birth Registry, etc.The results of the study proved that there is no significant difference in the risk rate of vaccinated and unvaccinated children from being diagnosed with autism, and that the combination of the three vaccines in a single shot was not connected with the occurrence of autism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Both the studies conducted in Denmark may be considered accurate because of the accurate data recorded in the Danish system.Moreover, because the two studies were conducted on a large population, consisting of both vaccinated and unvaccinated children, the results of the study may be considered precise and that parents should continue immunizing their children with the MMR vaccine. (Tidmarsh, 2003)These research studies suggest that people, especially members of the nursing practice, should be aware of this fact that there is no known connection between the MMR vaccine and the occurrence of autism. The news that came out about the links between the vaccine and autism caused inquiries, as well as fears, from families who have children vaccinated for MMR.Moreover, because of these issues, people would hesitate to let their children be immunized from measles, mumps, and rubella, leaving their children at high risk from contracting these deadly diseases.Members of the nursing practice, as well as health care professionals, should be aware of the facts and figures which disprove previous claims about MMR and autism in order for them to become the stakeholders’ reliable and trusty sources of information. This would encourage families to continue with the immunization process in order to protect their children from being exposed with the dangers of these diseases.Moreover, the knowledge of these evidences presented should be used by health care professionals in order to publicize the invalidation of rumors about MMR and autism or ASD. In order to strengthen their claim, further research should be conducted including wider population ranges and longer time frames for observations, so as to make sure there are no loopholes from which people may base their worries or fears. The important thing is that reliable health care professionals are able to clarify the misinformed and advocate MMR vaccination.Stating the possible dangers of measles, mumps, and rubella, and missing the vaccination, would be instrumental in assuring the people that there are no links between MMR vaccinations and autism or ASD.ReferencesMedline Plus. (2008). â€Å"MMR-Vaccine.† Retrieved April 12, 2008, from National Library ofMedicine. Website: http://www.nlm.nih.gov/medlineplus/ency/articl e/002026.htmJack, S. (2004) â€Å"Review: Existing Epidemiological Evidence Does Not Show an AssociationBetween Mumps, Measles, and Rubella Vaccination and Autism. Evidence-Based Nursing. 2004 Jan; 7(1): 25. Website: http://www.cinahl.com.ezproxy.aut.ac.nz/cgi-bin/refsvc?jid=1646&accno=2004157790Tidmarsh, L. (2003). â€Å"There is Little Evidence that Combined Vaccination against Measles,Mumps and Rubella is Associated with Autism.† Evidence-Based Mental Health. 6(2): 62. Website: http://www.cinahl.com.ezproxy.aut.ac.nz/cgi-bin/refsvc?jid=2296&accno=2003085837Wright, S. (2003). â€Å"Measles, Mumps, and Rubella, Vaccine Was Not Associated With Autism inChildren.† Evidence-Based Nursing. 6(3): 89. Website: http://www.cinahl.com.ezproxy.aut.ac.nz/cgi-bin/refsvc?jid=1646&accno=2004050484   

No title Case Study Example | Topics and Well Written Essays - 500 words

No title - Case Study Example Capital investment are money used to buy long-term assets like switches that direct telephone calls making it easier to spread the cost for several years hence hiding the expenses incurred for a given period. During 2001 and the first quarter of 2002, the company counted as capital investments $3.8 billion that it spent on everyday expenses. This makes a difference because capital investments are treated differently from other expenses for accounting purposes. Capital spending is money used to buy long-lasting assets, like fiber-optic cables or switches that direct telephone calls, so the cost is spread out over several years. For example, if WorldCom spent $10 million on switches it expected to last 10 years, it would book a $1 million expense for 10 years. In contrast, if it spent $10 million on office space, it has to count all of that expense in the period in which it occurred. The company says the expenses that were counted as capital expenditures involve "line costs," which are fees WorldCom pays to other telecom players for the right to access their networks. Shifting Revue into Future - This accounting principle implies that the revenues that were to be earned in the current account period are deferred to a future date. Although not common in practice, it is often undertaken by some corporations and accounting companies. It is argued that future shifting of revenue gives the company future revenue stability. Shifting Expenses into the Present – under this accounting approach, a company may opt to defer some of its future expenses. The company, therefore, can shift its current revenue to the coming accounting period in case of financial challenges during the current accounting period. Shifts to operating cash increases – this principle is based on the idea that under certain circumstances, it would be important to shift the company’s operating cash flows. The increases in the cash flows would therefore impact on the future operations. Misuse of

What are the main motives for US involvement in the region after 1945 Essay

What are the main motives for US involvement in the region after 1945 - Essay Example The most important of them is access to oil and gas deposits. Obviously, the desire of American capital to acquire control over the production, processing and marketing of Arab oil has been the main motive for economic expansion of the U.S. in the Arab countries. Still, Americans’ intervention has begun under the guise of their off-board assistance to the countries in their economic recovery, since â€Å"†¦states all across the Middle East soon proved incapable of properly managing the economy† (Khater, 197). There is another motive: â€Å"†¦the United States declares its goal in the region to be the spread of democracy†¦Ã¢â‚¬  (Gelvin, 5). Surely, there have been particular benefits for the Middle East nations, but â€Å"†¦ many in the region have paid a high price for America’s support of every kind†¦Ã¢â‚¬  (Gelvin, 5). As for America’s benefits resulting from its interference in the Middle East with its oil deposits, it has gained a great success in oil possession, while the same cannot be said for the fate of Arab people living in the region. In conclusion, America’s participation in domestic affairs of different countries of the idle East region after the end of World War II has its certain motives resulted from its desire to assume the regional oil deposits as well as to intensify the spread of democracy within Arab

Service Management 1 Essay Example | Topics and Well Written Essays - 2000 words

Service Management 1 - Essay Example Due to the holistic nature of a project brief, following the brief assures the client of the project meeting his vision. Additionally, as the brief deals with the process as well as the product, adherence by all participants during the construction process prevents deviation of the project in terms of either methodology or specification. Adherence to brief also allows benchmarking for the project, and sets higher standards for all contractors involved. Prestige: The prestige and pride associated with a project has to inculcated by the project management team to motivate all actors to perform at their optimum during the process. A high level of personal pride translates to a better site, with a multi-disciplinary non-adversarial approach to problem solving and work completion. Such an atmosphere reflects positively on the project, and assures the client throughout the project of the competence and motivation of the team on site. Profitability: The objective of profitability of the project is a cornerstone of a successful project, and the client's needs can be met only if at every stage of the project, every possible method to value-engineer the project is used to cut costs and increase profitably for the client. Constant monitoring of these methods and their quantifiable results should be presented to the clients, so as to assure him of the teams' endeavor towards meeting project goals and deliverables. Expectations: At the onset, every client has certain expectation from the project in terms of process and product. These expectations should be crystallized by the project management team during the design and planning stages so as to meet actual possible execution targets. The contractors and consultants should also be made aware of what the client expects from them so that they can streamline project procedures and operations to meet the client's expectations. Quality: The first step towards assurance of quality is an objective assessment of the competence of the contractor and the CDM coordinator. All stakeholders in the project need to decide the specifications of all deliverables in the project and make sure that standards are met. When the client is confident of the quality of his team's work, he is able to perform his duties better and contractors have relatively lower number of problems with payments and external interference during work. Time: All projects are economically and functionally viable only if