Samsung vs. Apple: New Foundation and Platform

This paper is based on the article titled ‘Samsung vs Apple, The Battle for Design Dominance’ written by Haydn Shaughnessy and retrieved from www. forbes. com. The article is about Samsung vs Apple executing a new foundation and platform for business strategy. This is a key change in the business strategy of the software organization. This material is very important and relevant to the course content of business strategy because of the following reasons: ? It talks about business strategy of one of the leading cell phone organization in the country and how it is changing its business strategy to adapt to the changing environment. It helps us understand the importance of change in business strategy with changing times. ?It talks about computation and new business strategy which includes Social strategy, platform strategy and radical adjacencies. This helps us understand the change a new business strategy brings in any organization. There are also many practical managerial implications of this material: It talks about the social media strategy of Samsung battle with Apple and how their new design studio has the ability to bring software and hardware together in a new way.It gives us an idea about how important it is to get the demographics write on the social media and adapt or strategy accordingly. Secondly the article also helps us understand the importance of Samsung and platform in a banking organization further emphasizing on good quality software. Thirdly, it stresses on the importance of radical changes in operations to adapt to the changing markets, which can be the only survival strategy. ARTICLE RETRIVED FROM http://www. forbes. com/sites/haydnshaughnessy/2013/03/17/samsung-vs-apple-when-design-thinking-came-to-town/2/ /

Air pollution in Kawempe Division of Kampala, Uganda

Air pollution in Kawempe Division of Kampala, Uganda Hazard Word pictureIntroductionThe wellness effects of air pollution have been widely documented and assessed largely in North America and Europe, nevertheless air pollution in low- and middle-income states poses a great public wellness load that has non been decently assessed ( 1–6 ) . All right particulate affair comprised of atoms of width 2.5?g or less ( PM2.5) has been associated with mortality due to the development of cardiovascular or respiratory diseases and lung malignant neoplastic disease ( 3 ) . In the Kawempe Division in Kampala ( Uganda ) measurings of PM2.5from December 2013 and January 2014 were found to be above guideline bounds of the World Health Organization ( WHO ) bespeaking the demand for a consistent exposure appraisal of the air pollution and its wellness load in Uganda ( 7,8 ) .Hazard IdentificationAcute events of smog in the Meuse vale in Belgium and in London in 1933 and 1952, severally were among the first events that indicated the association between air pollution and mortality ( 9,10 ) . More late epidemiologic surveies quantified effects of chronic and ague exposures to poisons such as particulate affair, ozone, or benzine on wellness ( 3,11,12 ) . More specifically PM2.5exposure have been associated with inauspicious wellness results in big epidemiologic surveies in assorted scenes ( 8,13 ) . Chronic effects of exposure to particulate affair have been studied in prospective cohort surveies with big sample sizes and long follow-up periods in assorted locations such as the US, Canada, in Europe and China ( 2,4,5 ) . The first survey that associated cardiorespiratory and lung malignant neoplastic disease mortality with PM2.5was published in 1993 by Dockery et Al ( 3 ) . In this first appraisal informations from six metropoliss with changing degrees of air pollution and mortality from cardiorespiratory diseases, lung malignant neoplastic disease, all causes of mortality and mortality from all other causes except cardiorespiratory diseases or lung malignant neoplastic disease was investigated. Following up to the â€Å"six metropoliss study† Laden et Al. in 2006 reported on the association between cardiovascular diseases ( CVD ) mortality, lung malignant neoplastic disease and respiratory upsets ( 14 ) . Following up the same cohort and reanalyzing the information Lepeu le et Al. in 2012 besides confirmed the association between CVD and lung malignant neoplastic disease mortality with PM2.5exposures ( 15 ) . In 2002, Pope et Al. besides reported the consequences of a larger cohort with PM2.5measurings of 51 metropolitan countries in the US, reasoning besides that there is increased hazard of mortality at 4 % , 6 % and 8 % from all causes, CVD, and lung malignant neoplastic disease, severally with each 10?g/m3addition in PM2.5( 4 ) . Similar consequences were besides reported in the Canadian survey of Crouse et al. , 2012 in a cohort of 2.1 million Canadian grownups ( 16 ) . All these surveies set the scene for comprehensive wellness hazard appraisal of PM2.5. They provided cohesive and timely consequences from dependable beginnings on the fluctuations PM2.5and mortality fulfilling Hill’s standards.Exposure AppraisalKampala, the capital of Uganda has a population of about 1,500,000, it is the 2neodymiummost thickly settled territory in the state ( 17 ) . The Kawempe division of Kampala is located in the North of the metropolis and has a population of 338,312, with an estimated 84,240 above the age of 30 old ages ( 17 ) . Measurement of ambient PM2.5degrees took topographic point two yearss during winter 2012-2013 in the country of Mperewre of the Kawempe Division and they were reported as portion on a pilot survey published in 2014 ( 7 ) . The mean Autopsy2.5concentration for the topographic point measurings was 104.3?g/m3. It besides exceeds both the one-year and 24-hour WHO guideline values that are set at 10?g/m3and 25?g/m3, severally, and antecedently reported measurings in developed states ( 8 ) . The mensural PM2.5degrees are nevertheless consistent with measurings in other developing states. Datas from Asiatic metropoliss suggest that the high Autopsy2.5concentrations are non rare in developing scenes where monitoring is non routinely conducted. Harmonizing to the 2010 study of the Health Effects Institute on outdoor air pollution in the underdeveloped states of Asia the degrees of PM2.5can be every bit high as 150?g/m3( 6 ) . In the same study, for illustration, in Shenzhen and Guengzhou, in China, 24-hour mean summer concentrations of PM2.5were 35?g/m3Autopsy2.5was every bit high as 97.5?g/m3. Exposure appraisal of PM2.5effects on mortality in the Kawempe Division are hindered by the deficiency of one-year norm values that would reflect fluctuations in air pollution. However given the features of the country, where a landfill is located and the tendency for increased urbanisation in Uganda and its deductions ( i.e. increased traffic etc ) the high Autopsy2.5degrees in Mperewre may reflect the norm of PM2.5degrees in the location ( 18,19 ) . Within the range of the present exposure appraisal we are based on the premise that the mean of the available topographic point measurings reflects the average PM2.5degrees in the Kawempe division of Kampala. Based on the handiness of information we can non be certain about the PM2.5concentrations fluctuate in the country over clip and the derived decision might be over- or undervaluing the existent wellness effects of PM2.5wellness effects. Table 1 Autopsy2.5concentrations and meteoric parametric quantities on the yearss that measurement took topographic point harmonizing to Schwander et al. , 2014.December 31, 2012January 2, 2013Autopsy2.5 ­concentrations (?g/m ­3 ­)104.9103.7Average concentration (?g/m ­3 ­)104.3Meteorologic parametric quantitiesAverage temperature (0C ) [ min, soap ] 22.2 [ 18.9, 25.0 ]24.4 [ 20.6, 27.8 ]Dew point temperature (0C )18.920.0Mean wind velocity ( kilometers per hour ) [ max ] 8.1 [ 16.1 ]8.1 [ 19.3 ]Exposure-Response AnalysisThe exposure-response relationships between PM2.5and mortality from CVD and lung malignant neoplastic disease have been antecedently studied in US populations by Laden et Al. ( six metropoliss study, follow-up ) and by Pope et Al. ( 4,14,22 ) . In the survey of Laden CVD and lung malignant neoplastic disease deceases were associated with exposure to PM2.5( 14 ) . Specifically a 10?g/m3addition in the mean Autopsy2.5was associated with comparative hazard ( RR ) of 1.28 ( 1.13-1.44, 95 % CI ) for CDV mortality and a RR of 1.27 ( 0.96-1.69, 95 % CI ) for lung malignant neoplastic disease mortality. In the survey of Pope et al. , 2002 for the same PM2.5incremental alteration addition in lung malignant neoplastic disease mortality was estimated at 8 % ( 4 ) . Both surveies, the 1993 survey of the six metropoliss and the Lepeule’s follow up have established the association between increased exposure to PM2.5and increased hazard for C VD and lung malignant neoplastic disease mortality. The form of the exposure-response map nevertheless is non additive in all doses nor does it hold the same form for both results. The exposure-response map of mortality from CVD starts steep in low exposures and going flatter with increasing concentrations ( 22 ) . In the instance of lung malignant neoplastic disease mortality the exposure-response map is more additive and it is, as expected, more influenced by confounders ( i.e. smoke ) ( 22 ) . Additionally in all the aforesaid surveies the exposure-response maps have been established based on the effects of low exposures, normally below 50?g/m3. In Uganda, the age-adjusted mortality rate from lung malignant neoplastic disease is 2.7 among males and 2.4 among females ( per 100,000 ) while the same index for CVD is 276.7 and 250.7 per 100,000 population ( males and females, severally ) ( 20,21 ) . In order to gauge the figure of CVD and lung malignant neoplastic disease deceases attributed to 104?g/m3of ( assumed ) one-year exposure we will be based on the exposure-response maps for CVD and lung malignant neoplastic disease mortality developed by Pope et Al, 2011 that were derived from a prospective cohort of 1.2 million grownups ( & gt ; 30 old ages old ) and old surveies in the US which accounted for assorted confounders of exposure. They estimated the RR associated with different degrees of PM2.5exposure accounting for ambient air pollution, active coffin nail smoke and secondhand smoke to gauge the day-to-day norm inhaled dosage of PM2.5. The RR for each of the two results ( CVD and lung malignant neoplastic disease mortality ) was so calculated with the power map: RR=1+? ( dosage )?which corresponds to a nonlinear monotone map for which at zero dose the RR is equal to 1. Table 2 Exposure appraisal informationPopulation features( 17 )MalesFemalesEntireKawempe Division159,800178,512338,312Population above 30 old ages old ( 24.9 % * )39,79044,44984,240Kampala722,638793,5721,516,210Entire population16,935,45617,921,35734,856,813Age standardized decease rates per 100000( 20,21 )Cardiovascular diseases276.7250.7Lung malignant neoplastic disease2.72.4Entire figure of deceases in Kawempe territory for the those & gt ; 30 old ages oldCardiovascular diseases110111222Lung malignant neoplastic disease112RR estimations for both genders ( for dosage of PM2.5104?g/m3)Attributable hazard fractionNumber of instances attributed to PM2.5Cardiovascular diseasesRR=1+0.2685 ( dosage )0.27301.950.49108Lung malignant neoplastic diseaseRR=1+0.3195 ( dosage )0.743311.090.912Hazard Word pictureWith an estimated RR of 1.95 for CVD mortality due to PM2.5degrees of 104?g/m3the PM2.5-associated mortality instances in the entire population above 30 old ages old of Kawempe Division is about 108 ( Table 2 ) . The age standardized mortality rate for CVD – the primary wellness result that has been associated with increased air pollution – in Uganda is comparatively high contrary and future research is needed to decently gauge the fraction of instances attributed to air pollution which was comparatively high in this study ( 0.49, ( Table 2 ) . As expected given the to the low mortality rate of lung malignant neoplastic disease in the country and the fact it is confounded by other factors that could non be assessed in ( i.e. smoking ) we can non properly measure the impact of PM2.5on the figure of lung malignant neoplastic disease deceases in Kawempe Division. For the present analysis the informations used were compiled from assorted beginnings. Population estimations were taken from the probationary study on the 2014 nose count. Lung malignant neoplastic disease and CVD age standardized mortality rates were taken from GLOBOCAN and the WHO, severally. Therefore all computations are based on the premise that for the 2014 of Kawempe Division the mortality rates are the same as the last reported in the aforesaid beginnings. The fact that there is the information might non reflect the decently the features of the population is an of import restriction of this appraisal. Along with the fact that hazard estimations were based on surveies of lower Autopsy2.5degrees. Future research needs to be based on seasonably collected information and hazard theoretical accounts that account for the high exposures. Mentions 1. Katsouyanni K, Rimm EB, Gnardellis C, Trichopoulos D, Polychronopoulos E, Trichopoulou A. Reproducibility and comparative cogency of an extended semi-quantitative nutrient frequence questionnaire utilizing dietetic records and biochemical markers among Grecian school teachers. Int J Epidemiol. 1997 Jan 1 ; 26 ( suppl 1 ) : S118. 2. Raaschou-Nielsen O, Andersen ZJ, Beelen R, Samoli E, Stafoggia M, Weinmayr G, et Al. Air pollution and lung malignant neoplastic disease incidence in 17 European cohorts: prospective analyses from the European Study of Cohorts for Air Pollution Effects ( ESCAPE ) . The Lancet Oncology. 2013 Aug ; 14 ( 9 ) :813–22. 3. Dockery DW, Pope CA, Xu X, Spengler JD, Ware JH, Fay ME, et Al. An Association between Air Pollution and Mortality in Six U.S. Cities. New England Journal of Medicine. 1993 Dec 9 ; 329 ( 24 ) :1753–9. 4. Pope III CA. Lung Cancer, Cardiopulmonary Mortality, and Long-run Exposure to Fine Particulate Air Pollution. JAMA. 2002 Mar 6 ; 287 ( 9 ) :1132. 5. Cao J, Yang C, Li J, Chen R, Chen B, Gu D, et Al. Association between long-run exposure to outdoor air pollution and mortality in China: A cohort survey. Journal of Hazardous Materials. 2011 Feb 28 ; 186 ( 2–3 ) :1594–600. 6. HEI International Scientific Oversight Committee. Outdoor Air Pollution and Health in the Developing Countries of Asia: A Comprehensive Review. Boston, MA: Health Effects Institute ; 2010. 7. Schwander S, Okello CD, Freers J, Chow JC, Watson JG, Corry M, et Al. Ambient Particulate Matter Air Pollution in Mpererwe District, Kampala, Uganda: A Pilot Study. J Environ Public Health [ Internet ] . 2014 [ cited 2015 Feb 26 ] ; 2014. Available from: hypertext transfer protocol: //www.ncbi.nlm.nih.gov/pmc/articles/PMC3945229/ 8. WHO | Air quality guidelines – planetary update 2005 [ Internet ] . WHO. 2015 [ cited 2015 Mar 5 ] . Available from: hypertext transfer protocol: //www.who.int/phe/health_topics/outdoorair/outdoorair_aqg/en/ 9. Bell ML, Davis DL. Reappraisal of the deadly London fog of 1952: fresh indexs of ague and chronic effects of acute exposure to air pollution. Environ Health Perspect. 2001 Jun ; 109 ( Suppl 3 ) :389–94. 10. Nemery B, Hoet PH, Nemmar A. The Meuse Valley fog of 1930: an air pollution catastrophe. The Lancet. 2001 Mar ; 357 ( 9257 ) :704–8. 11. Kheirbek I, Wheeler K, Walters S, Kass D, Matte T. PM2.5 and ozone wellness impacts and disparities in New York City: sensitiveness to spacial and temporal declaration. Air Qual Atmos Health. 2012 Oct 12 ; 6 ( 2 ) :473–86. 12. Savitz DA, Andrews KW. Review of epidemiologic grounds on benzine and lymphatic and haematopoietic malignant neoplastic diseases. Am J Ind Med. 1997 Mar 1 ; 31 ( 3 ) :287–95. 13. US EPA O. Particulate Matter | Air & A ; Radiation | US EPA [ Internet ] . 2013 [ cited 2015 Mar 9 ] . Available from: hypertext transfer protocol: //www.epa.gov/pm/ 14. Laden F, Schwartz J, Speizer FE, Dockery DW. Decrease in Fine Particulate Air Pollution and Mortality. Am J Respir Crit Care Med. 2006 Mar 15 ; 173 ( 6 ) :667–72. 15. Lepeule J, Laden F, Dockery D, Schwartz J. Chronic Exposure to Fine Particles and Mortality: An Drawn-out Follow-up of the Harvard Six Cities Study from 1974 to 2009. Environmental Health Perspectives. 2012 Mar 28 ; 120 ( 7 ) :965–70. 16. Crouse DL, Peters PA, new wave Donkelaar A, Goldberg MS, Villeneuve PJ, Brion O, et Al. Hazard of Nonaccidental and Cardiovascular Mortality in Relation to Long-term Exposure to Low Concentrations of Fine Particulate Matter: A Canadian National-Level Cohort Study. Environmental Health Perspectives. 2012 Feb 7 ; 120 ( 5 ) :708–14. 17. UBOS. National Population and Housing Census 2014 – Probationary consequences [ Internet ] . Uganda Bureau of Statistics ; 2014 Nov. Available from: hypertext transfer protocol: //www.ubos.org/onlinefiles/uploads/ubos/NPHC/NPHC 2014 PROVISIONAL RESULTS REPORT.pdf 18. Mwiganga M, Kansiime F. The impact of Mpererwe landfill in Kampala – Uganda, on the environing environment. [ Internet ] . Makerere University – College of Agricultural and Environmental Sciences. 2012 [ cited 2015 Mar 9 ] . Available from: hypertext transfer protocol: //caes.mak.ac.ug/research/research-publications/141-publications-for-2005/820-the-impact-of-mpererwe-landfill-in-kampala-uganda-on-the-surrounding-environment.html 19. Mwiganga M, Kansiime F. The impact of Mpererwe landfill in Kampala–Uganda, on the environing environment. Physicss and Chemistry of the Earth, Parts A/B/C. 2005 ; 30 ( 11–16 ) :744–50. 20. WHO. Noncommunicable Diseases ( NCD ) Country Profiles – Uganda [ Internet ] . 2014 [ cited 2015 Mar 9 ] . Available from: hypertext transfer protocol: //www.who.int/nmh/countries/uga_en.pdf? ua=1 21. Ferlay J, Soerjomataram I, Ervik M, Dikshit R, Eser S, Mathers C, et Al. Cancer Incidence and Mortality Worldwide: IARC CancerBase No. 11 [ Internet ] . GLOBOCAN 2012 v1.0. 2013 [ cited 2015 Mar 5 ] . Available from: hypertext transfer protocol: //www.who.int/phe/health_topics/outdoorair/outdoorair_aqg/en/ 22. Pope CA, Burnett RT, Turner MC, Cohen A, Krewski D, Jerrett M, et Al. Lung Cancer and Cardiovascular Disease Mortality Associated with Ambient Air Pollution and Cigarette Smoke: Shape of the Exposure–Response Relationships. Environmental Health Perspectives. 2011 Jul 19 ; 119 ( 11 ) :1616–21. Appendix – Analytica theoretical account File: Xanthi_Andrianou_RA_W4_Risk_characterization

VW's Resources Assignment Example | Topics and Well Written Essays - 500 words

VW's Resources - Assignment Example Based on the market research, VW should disseminate the information gathered to the research and development department so they can make the necessary adjustments in the automobile designs of VW. Since engineering is the core technical strength of VW, they should further enhance this strength by working hand in hand with the research and development team. Aside from the engineering strength of VW, another advantage of VW over the other automobile manufacturers is their heavy investment in plant and equipment. This, together with their gains in engineering can help overcome their weakness in terms of product development. Marketing and sales is considered an important capability in the car industry. One notices though that VW does not fare well in this area. The first step that VW should do is to redefine its target market. One probable reason why they do not perform as well as their competitors in this aspect may be because the strategies that they are employing are not appropriate to their target market. If VW will be able to specifically identify its target market, it will know how its characteristics and needs. The proper marketing and sales strategies will then be designed to answer to their target market’s needs. VW must look into the possibility of enlarging its auto dealerships nationwide and increasing their sales people. Increasing the sales people is not enough, they should also give them the right training to boost their sales. A review of VW’s marketing and sales pitch must be undertaken to determine its effectiveness. Another way to increase VW’s sales is to offer m ore incentives to their dealers and sales people whenever they reach their quota. Since VW’s strength is in the emerging markets, they should focus their attention in these markets. As of 2010, China is the largest market for the VW brand having a 33% market share worldwide (Soh, 2010). Given that VW has always had a weak North

Midea and society Essay Example | Topics and Well Written Essays - 2500 words

Midea and society - Essay Example The User Generated Content consists of a wide range of media content (Jenkins, 2008). It uses a variety of applications and insights in news, gossip and research. Likewise, social media and blogging also fall into this criterion. User Generated Content initiates a combination of free software and legal licensing to reduce barriers that hinder communication. In the United Kingdom, the leading media network (British Broadcasting Corporation - BBC) first set up it User Generated Content back in 2005. It was inactive for a few weeks since its inception, but later became alive after the London bombings and Buncefield fire, in the same year. BBC realised its significance when their viewers shared photos of the Buncefield incident. They capitalised on the User Generated Content, which created a platform for the society to integrate their views on issues and even share firsthand information on witnessed scenarios (Jenkins, 2008). This revolutionised the media industry and gave an opportunity for individuals in the society also to become journalists. Through this new advancement, their stories and experiences would be heard across the globe (Jenkins, 2008). Soon, Sky News also followed this norm. Since its inception, the media house has seen an improvement in its number of viewers worldwide (Jenkins, 2008). They implore their viewers to continue sharing their photos and videos regularly. The sharing of photographs and videos is not all that is constituted in the User Generated Content. Media houses also provide a chance to its customers to take part in conveying their messages to the world. OhmyNews.com is a South Korean online newspaper that uses its readers to write some articles in English. This is a way of reaching out to compete with other like-minded websites such as The Guardian (Williams, 2004). The User Generated Content has been faced with a few challenges. The art of User Generated Content has derailed the journalism profession, as well as what it entails (Bu rton, 2007). This is particularly on the value of information of some User Generated Content. More so, concerns have been raised on the standards of the contents in terms of grammar punctuation and accuracy. Another key factor of consideration is the impact that these contents have on the mainstream of the media house (Burton, 2007). This is a concern that has been debated over the years as editors in media houses like The Sun, UK, have complained of some of having a tremendous work load to edit some of the mistakes from their consumers. In this field, many individuals purchase newspapers and read their blogs because they know that the content has been written by professionals (Bale, 2006). Furthermore, there have been instances of pornographic contents from the consumers. For instance, the Los Angeles Times accidentally published pornographic content in its website after they allowed its users to publish contents in their website (Burton, 2007). Other incidents of racism have also been reported by FT.com. Another issue is the availability of blogs. The editor of Telegraph.co.uk does not think that blogs suit journalists in any professional manner. Blogs invite writers to post their stories and some of these stories are mediocre and dull. They provide a platform of having insulting comments below the original blogs. Blogs emphasise more on the personality of the writer and less on the message being conveyed (Burton, 2007). In the UK, there is

Visual Learners. How children learn and develop, and can provide Research Paper

Visual Learners. How children learn and develop, and can provide learning opportunities that support their intellectual, social and personal development - Research Paper Example One picture shown to different people will be perceived differently, depending upon the optimism or pessimism in the intrinsic psychology of the viewer. Having said that, children tend to develop questions in their brains about the portions of scene they did not have formal interaction with or understanding about. The visual language expresses itself overtly, and the child receives the data in his brain which was an empty pot now being filled with knowledge. Once the information is received, the child analyzes it from different aspects making use of the cognitive skills every human being is naturally born with. He weighs the information against various questions he previously had about the grey areas in the subject matter and finally tends to use that information to color the grey areas rightly. The process continues as the child views more images and the process of learning is enhanced. Teaching is all about strong expression of knowledge so that it is easily conceivable to the learners. One might be quite knowledgeable about a matter and yet not be good as a teacher if one is not able to convey the knowledge to the learners. A good teacher tries to deliver the lecture by attaining the attention of the learners. This is achieved by manipulating the tone of speech and often wise selection of words to make the speech. The intention is to make the speech more expressive and understandable. Often, a teacher would make use of inclined language that is biased and delivers the meaning as required by him. This is not easy and it is usual for a teacher to face difficulty in conveying the right point rightly. This is where visual teaching works. As they say, â€Å"One picture is worth a thousand words.† (Bernard cited in Moncur, n.d.). This is exactly the magic of visual arts and tells how visual learning is related to teaching. It clearly adds value of to the images and

Strategic International Business Management Essay

Strategic International Business Management - Essay Example However, before going internationally, the company needs to address its weaknesses, including frequent product recalls, negative international publicity, and bad accounting practices. The potential target market for Tesco chosen for this paper was the Chilean market. Chile is a highly attractive market for Tesco due to its competitive position in the South American region in terms of economic ranking, openness to Foreign Direct Investment (FDI), basic business requirements and other parameters. Retailing industry in Chile is growing and is forecasted to show positive growth in future. Also, there is a growth of demand for imported, exotic and sophisticated products among the urban population of Chile, which is a good business opportunity for Tesco. Hypermarkets and Supermarkets in Chile is one of the most popular establishments for grocery shopping as this segment has the highest % share. The number of supermarkets and hypermarkets is continuously growing in Chile and indicate that t here are growth opportunities for Tesco. Among three market entry strategies suggested, it was recommended to pursue acquisition strategy in order to enter the Chilean retail market. With the development of international logistics, information technology, global integration, and liberalization of markets more and more companies seek the opportunities for international expansion. One of such companies is the UK-based retailing chain, Tesco Plc. The company already operates in the European and some Asian markets. However, the firm seeks for other markets for international expansion. The aim of this paper is to suggest a potential international market for Tesco’s expansion, to analyze the external environment of the proposed country and to provide recommendations regarding the selection of a market entry strategy for Tesco. Tesco is a network of retail stores selling grocery, general merchandise, electrical products, apparel and other non-food items (MarketLine Advantage, 2015).

Trade, Regionalism and Globalisation Essay Example | Topics and Well Written Essays - 1500 words

Trade, Regionalism and Globalisation - Essay Example The welfare consequences of tariffs and quotas are discussed in this paper. The theories developed in this field reveal that tariffs and quotas cannot be imposed without appropriate evaluation of local market needs. Moreover, it has been proved that tariffs are more popular than quotas as tools for increasing profits from trade. Also, both tariffs and quotas often limit the attractiveness of a county as a trade partner. Besides their negative consequences, tariffs and quotas are extensively used by governments for improving public finances. It is suggested that protectionism measures, such as tariffs and quotas, would be rather avoided; instead, the rules of international trade should be reviewed ensuring that restrictions in trade, where applied, are limited and absolutely necessary for eliminating threats for the national economy. 2.0 Welfare consequences of tariffs and quotas In economics, the term welfare is used for reflecting mainly the material welfare, as this trend is highli ghted in the work of Marshall (Reddy and Saraswathi 2007). 2.1 Evaluation of a market’s efficiency The introduction of tariffs and quotas is often considered as an effort to limit free trade, as the concept was first introduced by Adam Smith in 1776 (Van Marrewijk 2007). The specific view can be characterized as justified since tariffs and quotas can reduce the attractiveness of a market as a partner in global trade transactions. For this reason, before applying tariffs and quotas in a particular market it would be necessary to evaluate primarily the market’s efficiency. The Ricardian model is considered as the most popular model for evaluating a market’s efficiency. According to this model, in markets where the technology employed in the production process is unique market efficiency is considered to be high. Reference is made to all the phases of the production process, including the selection of raw materials, the process of these materials and the distributi on of the final product in the market. The Ricardian model is not appropriate for all markets but rather for those markets that are free from protectionism measures, such as tariffs and quotas (Van Marrewijk 2007, 156). The Heckscher-Ohlin model is also used for checking a market’s efficiency. In the specific model the criterion used for evaluating market’s efficiency is not technology, as in the Ricardian model, but the level of abundance of goods. According to this model, a country is expected to export only those goods that are abundant in local market. A market where different types of such products/ goods are available is characterized as highly efficient (Van Marrewijk 2007, p.156). 2.2 Tariffs vs. quotas – welfare consequences In general, both tariffs and quotas result to the radical increase of costs related to various phases of the production process (McEathern 2007). Also, both tariffs and quotas can lead to the increase of a product’s price. Mo re specifically, by imposing a tariff on a particular product a government makes the product more expensive compared to other markets (Mankiw and Taylor 2006). In this way, the consumers have to pay a higher price for the particular product, a fact that would decrease their welfare. Quotas have a similar effect on a product’s price. For example, the tariff-rate quota imposed by the US government has resulted to the increase of the price of raw cane sugar across US (Carbaugh 2012). As a result, consumers in US have to pay

Hume Essay Example | Topics and Well Written Essays - 750 words

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Describe the circumstances of growing up in a family with severe financial obligations - Essay Example In this case, all other members of the family are sometimes denied of proper care in bourgeoisie. More importantly if the head of the family, which is more likely to be a father, acquires disease or ill health is abound to cause financial impairment to the family, ultimately creating more challenging and demanding circumstances. The size of the family also has important role to play in the bringing constraints of finances upon a family. A family larger in size is more likely to have severe impacts on its members rather than a family with few members. Fewer members will have their due share and vice versa. Also, the environmental factors govern the situation sometimes. They have indirect impact on creating circumstances which could be inapt for the members of the family. This may include the ambiance or the external factors like price hike and

Cathedral by Raymond Carver Essay Example | Topics and Well Written Essays - 500 words

Cathedral by Raymond Carver - Essay Example Years before she and the narrator were married, his wife had a job as a reader and helper to Robert. She kept in touch with him by recording her thoughts and feelings onto tapes, a sort of auditory journal, which she would send to Robert on a regular basis. Robert would send tapes to her as well. The narrator feels threatened by this â€Å" I heard my own name in the mouth of this stranger, this blind man I didn’t even know!† While listening to the tape, they were interrupted, and the husband was relieved not to hear any more: â€Å"Maybe it was just as well. I’d heard all I wanted to.† His wife’s suicide attempt is related to Robert, who is a sort of father confessor to her. â€Å"Now this same blind man was coming to sleep in my house† the narrator says. â€Å"Maybe I could take him bowling† he tells his wife. She gets angry and tells her husband that the visit is important to her, and he will be a good host if she loves him. She say s she would do the same for him, but â€Å"you don’t have any friends.† Her husband’s isolation, both actual and spiritual, are shown in this statement. It is also illustrated by his need to party.

Week Three Young And Middle Adulthood Case Studies Essay Example for Free

Week Three Young And Middle Adulthood Case Studies Essay Life is changing every minute off every day. Life is changing right now, as we speak. Whether we like it or not. And, some things in life are uncontrollable. Today, we will meet a single mother of three children who is dealing with life style changes that have led her to living a healthier life, confiding in her family and friends, and enjoying the benefits of exercising regularly. Throughout the course of an individual’s life they may experience a number of personal relationships. While some relationships may be better, or healthier, than others, they all leave an impact on the individual’s life. And this is where we will meet Tina. Tina is a forty five year old single mother with three grown children, who are all still living at home. Tina is in a committed relationship with the love of her life, Michael. Michael and Tina have been together for the last five years and Michael would like to marry Tina. But, once upon a time before Tina met Michael she was married. Tina and her now ex-husband got divorced because he had an affair with a younger woman and later decided to leave Tina for his mistress. While Tina was married to her ex-husband she remained faithful and never struggled with the way her body looks or her personal appearance. However, since the divorce Tina has struggled with her self-esteem and has turned to the gym for help. Tina goes to the gym regularly, goes for runs, and maintains a healthy diet. But, for Tina that is not enough. She has noticed a decline in her abilities at the gym so she has increased the amount of time she spends at the gym to four hours a day. Tina is experiencing a role change in her life. The feelings of betrayal and rejection from the man she thought she would spend the rest of her life with have left her with a low self-esteem and closing out the people who truly love and care for her. A family is the best support system a person can have when they are going through a difficult time in their lives. And, lucky for Tina, that is what she has. While Tina has been struggling with her physical appearance her family has been supportive of her lifestyle changes. Although Tina’s boyfriend, Michael, is becoming extremely irritated by her obsession with the gym, he still allows her to spend the majority of her time there and is thankful for the time he gets to spend with her. Tina and Michael enjoy the time they get to spend together and Michael would like to marry Tina. However, Michael worries that Tina will not be able to emotionally commit to a marriage and maintain a strong, healthy marriage with him. Michael is very respectful of Tina and her wishes. Tina would like to remain celibate until she remarries and Michael does not pressure her to have sexual intercourse with him. Tina also has her own personal worries about her relationship with Michael. She worries that his motives are not where they should be. But, regardless of her worries she is still in love with Michael. Tina is able to confide in her best friend, Ida, about the problems in her life. Tina often talks to her friend Ida about the problems that occurred in her previous marriage and her feelings regarding her ex-husband leaving her for a younger woman. Tina also has the support of her three grown adult children who live at home with her. It is important for people to have a strong support system when they are going through a hard time. A healthy lifestyle is one of the most important choices an individual can make in their life. And, ever since her divorce with her ex-husband, Tina has devoted herself to living a healthy lifestyle. Tina has made lifestyle changes that include maintaining a healthy diet, visiting the gym regularly, and going for runs. She visits the gym every day for four hours a day. According to the Centers for Disease Control and Prevention, any adult ranging from the age of eighteen to sixty four should exercise for a minimum of one hundred and fifty minutes a week, or two hours and thirty minutes a day. According to the 2008 Physical Activity Guidelines for Americans, you need to do two types of physical activity each week to improve your health–aerobic and muscle-strengthening. Tina’s devotion to exercise will  decrease her chances of cardiovascular disease, reduce her risk for certain cancers, strengthen her bones and muscles, increase her life expectancy, control her weight, and help her to feel better about herself. Everyone faces change in their lives. It is how we go about those changes that define who we are as individuals. When faced with a hard time, it is up to you to have the strength to overcome whatever it is that is bringing you down. In Tina’s case, she was disrespected by her ex-husband and left for a younger woman. To overcome her struggles with her self-esteem Tina turned to a healthy diet and exercise. She also relied on the love and support from her family and friends. References: Center for Disease Control and Prevention. How much Physical Activity do Adults Need? Retrieved from: http://www.cdc.gov/physicalactivity/basics/adults/index.htm Office of Disease Prevention and Health Promotion. Health.Gov. 2008 Physical Activity Guidelines for Americans. Retrieved from: http://www.health.gov/paguidelines/guidelines/summary.aspx

What Is Carbon Monoxide And Its Effects Environmental Sciences Essay

What Is Carbon Monoxide And Its Effects Environmental Sciences Essay Carbon monoxide (CO), also known as carbonous oxide, is a colourless, odourless, tasteless gas produced by incomplete combustion of the fossil and carbon-based fuels, when there is not enough oxygen to produce Carbon Dioxide. Normally, carbon (C) and oxygen (O2) combine to produce carbon dioxide (CO2), when combustion of carbon is complete, in the presence of plenty of air. When combustion of carbon is incomplete, there is a limited supply of air, and only half as much oxygen adds to the carbon, forming carbon monoxide (CO). Many sources of carbon monoxide include: Unvented kerosene and gas space heaters; leaking chimneys and furnaces; back-drafting from furnaces, gas water heaters, wood stoves, and fireplaces; gas stoves; generators and other gasoline powered equipment; automobile exhaust from attached garages; and tobacco smoke. Carbon monoxide is not only formed from incomplete combustion, it is also formed as a pollutant when hydrocarbon fuels (natural gas, petrol, and diesel) ar e burned. Carbon Monoxide gas is produced from the partial oxidation of  carbon-containing compounds and it consists of one carbon atom and one oxygen atom. Carbon Monoxide is also the simplest oxocarbon, and is an anhydride of formic acid. The symbol equation for the formation of carbon dioxide is: (hydrocarbon) + O2 CO + H2O Effects on humans Despite Carbon Monoxide being perfectly harmless to humans at low exposure, it is extremely poisonous, often fatal, to humans at higher levels. When Carbon Monoxide enters the body through the respiratory system, it binds very strongly to the  iron  atoms  in haemoglobin, the principal  oxygen-carrying compound in blood. Haemoglobin, a protein present in the red blood cells, normally binds oxygen to form oxyhemoglobin and transports it to all parts of the body. When Carbon Monoxide enters the bloodstream, it competes with oxygen and binds to haemoglobin to form carboxyhemoglobin.  Carbon monoxide is attracted to haemoglobin over 200 times more strongly than oxygen. Therefore, in the blood, the presence of carbon monoxide prevents some of the  haemoglobin  found in red blood cells from carrying sufficient oxygen around the body, sometimes resulting in death. Symptoms of Carbon Monoxide poisoning The symptoms of mild carbon monoxide poisoning may be non-specific and similar to those of viral cold and flu infections, food poisoning or just simple fatigue. But, unlike flu and many viral infections, carbon monoxide poisoning doesnt result in a high temperature. At low concentrations, the poisoning produces symptoms such as abdominal pain; dizziness; sore throat; dry cough; fatigue in healthy people and chest pain in people with heart disease. At higher concentrations, the effects many include: impaired vision and coordination; headaches; dizziness; confusion; and nausea. At extreme levels of exposure, fast and irregular heart rate; hyperventilation; difficulty breathing; Seizures and loss of consciousness may occur. Some symptoms can occur a few days or even months after exposure to carbon monoxide, and may include confusion, loss of memory, problems with coordination; and unusually pinkish skin and cheeks, or bright red lips. Most of the symptoms and effects produced by exposure to carbon monoxide are generally reversible, as the effects disappear following removal from exposure. Despite this, if extremely high exposure does not result in death; permanent damage to the body is likely to occur, mostly to the nervous system. Many of the serious effects include:  · loss of memory  · increased irritability  · impulsiveness  · mood changes  · violent behaviour  · verbal aggression  · personality changes  · learning disabilities  · mental deterioration  · instability when walking Many people are more at risk of Carbon Monoxide poisoning; due is to their greater need for oxygen or an impaired ability of their bodies to provide an adequate supply. Those at most risk include:  · pregnant women  · the physically active  · older workers  · heavy smokers  · sufferers from respiratory diseases  · sufferers from heart disease Prevention Even though carbon monoxide poses a big threat to human health, the effects of exposure to it, both short-term and long-term, can be prevented if all the necessary precautions are carried out. The most important measure to protect yourself from carbon monoxide poisoning, is to have a Carbon Monoxide detector fitted in your home. The detectors can come in an alarm form, similar to fire detectors, or a passive form, which are adhesive detectors with a circle on the indicator that will turn grey or black, depending on the concentration of CO in the room. According to the National Fire Protection Association 93% of homes have smoke alarms, yet the Consumer Product Safety Commission estimates that only 15% have carbon monoxide alarms, which greatly contributes to the high numbers of poisonings. The second precaution that you should take to protect yourself is to have your heating system; water heater; chimney and flue; and any other gas, oil, or coal burning appliances to be serviced by a qualified technician every year. You should also make sure that all your cooking appliances and furnaces are inspected for adequate safety and ventilation. Another precaution to take is to make sure not  use a generator, charcoal grill, camp stove, or other gasoline or charcoal-burning device inside your home, garage or near a window, as charcoal is very susceptible to producing carbon monoxide when burned. To prevent carbon monoxide poisoning, you should not run a car or any other automobile inside a garage attached to your home, or any enclosed space, even if you leave the door open, as Carbon Monoxide could become trapped. Making sure not to burn anything in a stove or fireplace that isnt vented, is also another life saving precaution to take. With a combination of all of the advice and techniques to prevent carbon Mmnoxide exposure within your home, you can protect yourself and others from the deadly and life threatening problem of Carbon Monoxide poisoning.

Easyjet Marketing Strategy Analysis

Easyjet Marketing Strategy Analysis Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjets Policies | CSR at Easyjet This technical report has been ordered to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective is to study EasyJets successful e-marketing campaigns. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The chairman Stelios Haji-loannou (Greek) founded the company this year. It is based on the US carrier SouthWest, and is low cost, no-frills model. Stelios hired an expensive brand consultancy and offered them  £100,000 to come up with one. A month later, the consultants turned up at EasyLand with magazine clippings attached to pieces of cardboard. Unimpressed by their efforts, Stelios promptly fired them. In the end, he came up with the airlines name himself. The word easy kept on coming into his head, so he decided to christen the airline EasyJet. For the company logo he went to a small local design consultancy, White Knight, which gave the airline its famous shade of orange, know as Pantone 021C, used by no other airline at the time or since. The design consultancy then created a simple set of graphics for the airlines first advertising campaign. In 1995, EasyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of only  £29 for one way ticket. Glasgow and Edinburgh are the first routes. The logic was simple: southern Scotland was the biggest domestic market from London for which air was a sensible alternative to road or rail. The airline opened a telephone reservations centre and took its first booking on 23 October 1995. The phone at the EasyJet telephone reservation centre started ringing and never stopped. They were in business. Two years later, EasyJet launches its website, easyjet.com. Web bookings grew from zero to 26 per cent of business within a year. On the first day of trading during one promotion, 13,000 seats were sold, believed to be a record for the most commercial transactions carried out on the internet in 24 hour period. By mid-1999, when its internet sales represented 58 per cent of the total, EasyJet because the first airline to make more sales on the internet than through normal telephone reservations. In March 2000, EasyJet reached two million seats, and it took only another three months to reach the three million mark. By 2001, online bookings regularly reached 80 per cent, the highest proportion of online sales for any airline in the world. In financial view, EasyJet plc was listed on the London Stock Exchange (LSE: EZJ) and was a constituent of the FTSE 250 Index on 5th November 2000. In October 2004, the international investment company FL Group was purchased an 8.4 per cent stake in EasyJet. In 2005, FL Group increased its share in the company to 16.9 per cent. Lois (2005) mentioned that, according to the investment house, EasyJet was becoming a paperless company with a powerful electronic infrastructure. The results were lower administration costs, better management information and more responsive decision making. Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. PEST Analysis of Easyjet The following factors are likely to have an influence on the EasyJet. (P)olitical factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. (E)conomical factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Secondly, mergers and acquisitions is also the low cost airline markets characteristic; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. (S)ocial factors The low cost carriers position their product to leisure travellers and non business travellers. However EasyJet has differentiated itself by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. (T)echnological actors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. SWOT Analysis of Easyjet (S)trengths EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. (W)eaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. (O)pportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. (T)hreats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. eMarketing Strategy Analysis This chapter was analysis what eMarketing strategy has the EasyJet adopted or is planned to adopt and what is the value proposition and differential advantage of this strategy. Marketing application of internet marketing Internet based media offer a range of opportunities for marketing products and services across the purchase cycle. EasyJet illustrate the applications of internet marketing since they show how organisations can use online communications such as their web site, third-party web sites and e-mail marketing as: Direct response medium: EasyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the EasyJet site by clicking through to it. Similarly the EasyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. Platform for sales transactions: EasyJet sells flights online to both consumers and business travellers. Customer service mechanism: Customers serve themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. EasyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls. Consumer matrix Bowman and Faulkner (1997) were also mentioned that the consumer matrix details that customers have with regard to the service or product offered to them and the prices charged. When used this theory to apply in EasyJet, can guestimate the general perception generated by the market. EasyJets flights was offer the value to consumer as gained the benefits from the online or telephone transaction relative to price appear favourable in comparison to another competitors. In the view of heterogeneousness, according to the demands for the service, indicated that, one service meets all demands might be let it to the wrong competitive strategy. More consumers were demand the low cost alternative and price sensitive with the airline segment. EasyJet was in order to attain sustainable competitive advantage by the customer matrix price strategy. Marketplace channel structures Channel structures describe the way a manufacturer or selling organization delivers products and services to its customer. The distribution channel will consist of one or more intermediaries such as wholesalers and retailers. The relationship between a company and its channel partners shown in below figure can be dramatically altered by the opportunities afforded by the internet. This occurs because the internet offers a means of bypassed some of the channel partners. This process is known as disintermediation or cutting out the middleman. Benjamin and Weigand (1995) calculated that, using the sale of quality shirts as an example, it was possible to make cost saving of 28 per cent in the case of (b) and 62 per cent for case for (c). Some of these cost savings can be passed on to the customer in the form of cost reductions. 6 Is of eMarketing In this section, I used the McDonald and Wilson (1999) as the 6 Is of eMarketing to summarised the differences between the new media and traditional media. The 6 Is are useful since they highlight factors that apply to practical aspects of internet marketing such as personalization, direct response and marketing search, but also strategic issues of industry restructuring and integrated channel communications. The 6 Is are Interactivity, Intelligence, Individualization, Integration, Industry restructuring and Independence of location. But in this case, I only focus one of the factors Integration, for used by this theory. The Internet provides further scope for integrated marketing communications. Below figure show how it is just one of many different media channels. When assessed the success of a web site, the role of the internet in communicating with customers and other partners can best be considered from two perspectives. The EasyJet web site can be used as a direct response tool enabled customers to respond to offers and promotions publicized in other media. The web site can also have a direct response or call back facility built into it. The internet can be used to support the buying decision even if the purchase does not occur via the web site. Customer information delivered on the web site must be integrated with other databases of customer and order information such as those accessed via staff in the call centre to provide what Seybold (1999) calls a 360 degree view of the customer. The internet can be used to support customer service. In EasyJet, who received over half their orders electronically, encourage users to check a list of frequently asked questions compiled from previous customer enquiries before contacting customer support via phone. Marketing Mix The marketing mix the 4 Ps of Product, Price and Promotion originally proposed by McCarthy (1960) is used as an essential part of implemented marketing strategy by many practitioners. Price Baker et al. (2001) have mentioned that the price element of the marketing mix refers to an organizations pricing policies which are used to define pricing models and, of course, to set prices for products and service. In EasyJet case, low price is a key element of the brand. Used differential pricing, booking in advance makes a ticket less expensive and off-peak travelling. Additional, can get the discounts for tickets though online booking. Product There are many alternatives for buying the product when EasyJat was developing its online strategy back then. The EasyJet website also has car rental, hotel booking services and links to other EasyGroup website. It also provided point to point services. Place Allen and Fjermestand (2001) were discovered that that the internet has the greatest implications for place in the marketing mix since the internet has a global reach. Internet booking system and open a telephone reservation system were the new channel structures for book the tickets. Promotion Specification of the promotion was usually part of a communications strategy. EasyJet highlights its a number one position among Europes low cost carriers. Prints are in bright orange telephone booking number and website link on the side of its aircraft. Competitive Strategy Michael (1980) has described three general types of strategies that are usually used by organisation. There are cost leadership, differentiation strategy and market segmentation strategy. But in EasyJets case, only two basic of competitive advantage was used: cost leadership and differentiation. Differentiation strategy EasyJet had made prominence attempts to make their product pop out from its low cost airline competitors. McDaniel (2000) mentioned that a product differentiation feature acts as competitive advantage was no longer alive. Also, EasyJet was generally the trend-setter for differentiation its market. Shiv and Alfred (2001) was discovered a matrix for classifies and identifies types of competitive positioning. EasyJet provided differentiation service of many routes to major airports such as Gatwick airport which shifts the focus to high produce traffic while abnegate economic and operative advantages of secondary airports. For the merchandise differentiation, EasyJet provide more variables such as have self check in kiosks, unrestricted baggage restraints, easy of use for the website and booking of tickets, these features of differentiation can helps the customers to enhance their purchase power with EasyJet. Implementation of Strategy How is the management creating new core and extended value for customer? EasyJet have the three main components to create new core and extended value for customer, the first was provide the number one safety airline, the second was build up a number one air transport network, and the last was enhance easyjet.com. Provide the number one safety airline: In 2009, EasyJet saw the introduction of a new Safety Management System (SMS), its provided a framework for safety compliance and manage the two pillars of safety performance at EasyJet. With active support by the European Aviation Safety Agencys European Commercial Aviation Safety team, the Safety Management System was a continuous improvement process. Build Europes number one air transport network: Slot management: EasyJet thinks departure time was very important to all customers, both of business trips and weekend breaks. Different from other competitors, who used smaller, much less convenient airports, and more remote, over 90 per cent of EasyJet aircraft operate into and out of congested airports. At these busy business and facilities, where slots were at a premium, EasyJet work hard to build up their portfolio across Europe. The slot management team has expertise and considerable capability, with over 60 years of extensive contacts and combined experience at European airports. Base Management: Overnight stops can create unnecessary costs. EasyJet were located aircraft and crew by managing the bases, they were able to maximise revenue and improve efficiency. Constantly under review the base location. For example, since 2006, EasyJet increased the number of aircraft based in Italy and France. Such as Luton, they also reduced capacity at under performing bases. How is the management balancing their online and offline promotion methods? Efraim (2008) mentioned that, in a click and mortar business, the allocation of resources between offline and online activities can create difficulties. Especially in sell side projects, the two activities can be viewed as competitors. In this case, personnel in charge of offline and online activities may behave as competitors. This conflict may cause problems when the offline side needs to handle the logistics of the online side or when prices need to be determined. Corporate culture, the ability of top management to introduce change properly, and the use of innovative process that support collaboration will all Pricing Strategy Traditional methods for determining price are the cost-plus and competitor models. Cost-plus means adding up all the costs involved material, labour, rent, overhead, and so forth and adding a percentage mark-up as profit. The competitor model determines price based on what competitors are charging for similar products in the marketplace. Pricing products and services for online sales changes these pricing strategies in subtle ways: Price comparison is easier: In traditional markets, either the buyer or, more often, the seller has more information than the other party, and this situation is exploited in determining a products price. By facilitating price comparison, the EasyJets internet booking system helps created what economists call a perfect market one in which both the buyer and the sell have ubiquitous and equal access to information, usually in the buyers favour. Online and offline goods are priced differently: In EasyJets pricing strategy, it was difficult for click and mortar company. Setting prices lower then those offered by the off-line business may lead to internal conflict, whereas setting prices at the same level will hurt competitiveness. Differentiated pricing can be a pricing strategy: For decades, EasyJet have maximized revenues with yield management charging different price for the same product. EasyJet is in the B2C marketplace, one-on-one marketing can extend yield management from a class of customer to individual customers. Bockstedt el al. (2005) also mentioned that, versioning is selling the same good but with different selection and delivery characteristics, is especially effective is selling digitized goods. Last minute deals: I attention that, in practice, last minute deals were sometimes offered, often at very low prices. If the airline decides to launch in such offers, either via a reseller or directly, it can set a new price that will allured the lower end of the tourist segment that didnt purchase tickets. Last minute deals were always made very close to the actual flight time. The overall impact of these changes is good news for the consumer. Internet technologies tend to provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers will have to adopt smarter pricing strategies. Specifically, business will have to look at ways of using the internet to optimize prices, primarily through greater precision in setting prices, more adaptability in changing prices, and new ways of customer segmentation for differentiated pricing. What impact is the implementation of strategy having upon the performance of the business? To improve results for any aspect of any business, performance management is vital. The process and systems intended to monitor and improve the performance of an organization and specific management activities such as internet marketing are widely known as performance management systems and are based on the study of performance measurement systems. Defining the performance metrics framework: Kotler (1997) mentioned that measurement for assess the effectiveness of internet marketing also be related to different levels of marketing control. These include strategic control, profitability control, annual plan control and efficiency control. Efficiency measures are more concerned with minimizing the costs of online marketing while maximizing the returns for different areas of focus such as acquiring visitors to a web site, converting visitors to outcome or achieving repeat business. Chaffey (2000) presents a framework of measures which can be applied to range of different companies. Metrics for the categories are generated as objectives from internet marketing planning which then need to be monitored to assess the success of strategy and its implementation. Business contribution A contribution to business profitability is always the ultimate aim of e-commerce. To assess this, leading companies set an internet contribution target of achieving a certain proportion of sales via the channel. When EasyJet (www.easyjet.com) launched its e-commerce facility in 1998, it set an internet contribution target of 30 per cent by 2000. They put the resources and communications plan in place to achieve this and their target was reached in 1999. Assessing contribution is more difficult for a company that can not sell products online, but the role of the internet in influencing purchase should be assessed. Discounted cash flow techniques are used to assess the rate of return over time. Service contribution from e-channels should also be assessed. Tools and techniques for collecting metric and summarizing results Techniques to collect metrics include the collection of site visitor activity data such as that collected from site log files, the collection of metrics about outcomes such as online sales or email enquiries and traditional marketing research techniques such as questionnaires and focus groups which collect information on the customers experience on the web site. I start by describing methods for collecting site visitor activity and then review more traditional techniques of market research which assess the customer experience. EasyJet was used customer relationship management CRM software to enhance its online booking server and reduce operational costs. Tony (2006) mentioned that CRM was specifically about gather customers information to provide their own customer service through the web. The CRM system was centralised all the data and information and allows innovations in customer service to be deployed and tested. An email marketing automation tool and a pilot voice self service solution is also can provide and enhanced levels of customer support with EasyJet. Legal and ethical issues Plamer (2005) mentioned that business ethics defines how a company integrates the core values of honesty, trust, respect, and fairness into its policies and practices and complies with legal standards and regulations. The scope of business ethics has expanded to encompass a companys actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations. European companies especially have embraced this expanded definition of ethics. e-Commerce ethical issues Two additional e-commerce related ethical issues are non work related use of the internet and codes of ethics. Non work related use of the internet EasyJet had a policy to avoid the employees used email and the web for non work related purposes. The use of company property for email and inter use creates risk. The degree of risk depends on the extent to which the company has implemented policies and procedure to prevent and detect illegal uses. EasyJet was also held liable for their employees use of email to harass another employee, participate in illegal gambling, or distribute child pornography. Some employees may use the company email to advertise their own business. Used other corporate computing facilities for private purposes may be a problem. Codes of ethics Volonino and Robinson (2004) were discovered that a practical and necessary approach to limit non work related internet surfing is an internet Acceptable Use Policy (AUP) that all employees must agree to. Without a formal AUP, it was much more difficult to enforce acceptable and eliminate unacceptable behaviours and punish violators. Whenever a user signs on to the corporate network, the user should see a reminder of the AUP and be notified that online activates are monitored. Such notification should be a part of a code of ethics. EasyJet have some corporate web policy guidelines, such as issue written AUP guidelines about employee use of the internet and communication systems including email and instant messaging; make it clear to employees that they cannot use copyrighted or trademarked material without permission. Post disclaimers of responsibility concerning content of online forums and chat sessions. Make sure that web content and activity comply with the laws in other countries, such as those governing contests and privacy. Corporate Social Responsibility A recent report (University of Exeter Business School 2010) has suggested that Corporate Social Responsibility (CSR) was an approach to business that takes account of issues combine with environment and society in addition to the more traditional business consider of profits and shareholders. CSR was not a new concept, it has evolved from its provenance in 19 century corporate charity and much attention both in policy circles and academic. EasyJets goal was ensure have an efficient as possible in the existing business, both on the ground and in air, and found some method to minimise its environmental impact in the future. The below details was show the EasyJet how to manage and monitor its environmental impact. The impact of EasyJet on the environment was involved the following: Greenhouse gas emissions: water vapour, nitric oxide and nitrogen dioxide (together NOx), carbon dioxide (CO2), some of which at altitude. Particulate emissions: soot and sulphate particles, some of which at altitude. Waste: chemical was involved in aircraft. Noise. EasyJet didnt have full CSR policy, buy they have an Environmental Code with three promises, first one was to be environmentally efficient in the air, and the second was an environmentally efficient on the ground and last was to lead in shaping a greener future for aviation. EasyJet strives to be efficient in the air: EasyJet was investment in the latest technology such as buy the new aircraft, the new technology aircraft were more fuel efficient than older models. Efficient use of aircraft, each of Airbus A319s carries 26 per cent more seats than the norm and potentially carries 57 per cent more passengers per flight than the European norm. Provide direct point to point flights, avoidance of air congestion and monitors its performance relative to other transport options. EasyJet strives to be efficient on the ground: EasyJet policy was to use the most efficient and simple ground equipment and simple airport infrastructure requirements. EasyJet was also keeps surface journeys to a minimum and minimal waste, such as no frills service was designed. EasyJet leads the way in shaping a greener future: EasyJet shaped European policy on making air traffic system more efficient and actively engaging with aircraft manufacturers to influence next generation technology.

Essay --

The Tuskegee Study of Untreated Syphilis in the Untreated Male Negros made a distinct impact on the history of research. The study began in Mason County, Alabama in 1932 at the Tuskegee Institute. The goal was to learn about syphilis, and how the disease progressed with an emphasis on uneducated and illiterate African American males (Tuskegee University, n.d). There were 600 participants involved; 399 with documented cases of syphilis, and 201 control group members without syphilis (Center for Disease Control and Prevention, 2013). Researchers informed the participants that they had â€Å"bad blood,† never informing them that they were infected with syphilis (Tuskegee University, n.d). To encourage the men to participate in the study they provided free medical care, transportation, meals on the days they were being examined, and burial insurance (Tuskegee University, n.d). When the study began no reliable treatments were available. The study was based on the Oslo study, which stated that the current treatments of mercurial ointment were of no benefit, and that going untreated was more beneficial for the patient in the end (Brandt, 1978). Participants were given full physical exams, radiographs, and lumbar punctures that were conducted by the United States Public Health Services (Brandt, 1978). To guarantee that the men would show up for the lumbar puncture, researchers sent a letter to the participant titled, â€Å"Last Chance for Special Free Treatment,† (Brandt, 1978). Research continued, and in 1945, penicillin became approved to treat syphilis (Center for Disease Control and Prevention, 2013). The USPHS could have incorporated this treatment into their study, but chose to prevent the men from getting treatment, and never informed the p... ... & Human Services, 1979). After the conclusion of the Tuskegee Study, research found that many African American individuals were hesitant to participate in biomedical research (Davis, Green, & Katz, 2012). Researchers also found that African Americans have a distrust towards and suspicion of other health education programs such as the HIV/AIDS prevention programs. This is due to the similar methods used to select the participants in these programs as compared to the Tuskegee Study (Thomas & S.B., 1991). The Tuskegee Syphilis Study had and will continue to have lasting effects on the research community. Fortunately, some of these effects have improved how research is currently being conducted. To continue to build upon these improvements, researchers need to find ways to make all individuals comfortable and secure with the research in which they are participating.

Symphonic Imagery in Emily Brontes Wuthering Heights :: Wuthering Heights Essays

The elder Catherine and Heathcliff shared a fantastic loyalty untempered by any civilization. Their dedication to one another to the exclusion of all other society is alluring, but unworkable in real life. In the end, their unchecked ardor is consumed by its own fire: Catherine wastes away on Thrushcross Grange, and Heathcliff turns his thwarted passion on everyone who reminds him of what he has lost. Heathcliff and the elder Catherine seem to despise reading -- Catherine does say, after all, that she took her "dingy volume by the scroop, and hurled it into the dog-kennel, vowing I hated a good book" [Chapter III, page 26]. The real objects of their resentment, however, are the moral and religious lessons that are forced upon them via books as punishment for being naughty children. To chastise them for going out on the moors, "The curate might set as many chapters as he pleased for Catherine to get by heart, and Joseph might thrash Heathcliff till his arm ached. . ." [VI, 50] Reading and memorizing Scripture passages is placed by Joseph on the same level with a beating: an attempt to tame a wild soul. Catherine and Heathcliff will not be tamed, and so they reject learning, as well. This should not be construed as a condemnation of education, but against the passionless Christian value system of pity and duty and charity that Heathcliff later rails against. The evening that he sleeps at Wuthering Heights, Lockwood is troubled by a dream of Jabes Branderham, author of one of the holy tracts that Catherine was forced to read. [III, 28-9] Branderham manifests himself as a creature both horrible and boring at the same time. When Lockwood finally denounces the preacher, the congregation tears him apart. Sleeping in Catherine's bed, Lockwood is having her nightmares, seeing religion as a terrible force that promises to civilize but actually turns people into zombies obsessed with correcting the sins of others -- and that force converts through reading. When Lockwood awakens, he blocks Catherine's ghost's entrance to her home by piling religious tomes against the window, just as Joseph attempted to stifle her with them in life. She still pushes against these books, intent on her longing to enter. Nellie says of Catherine in adulthood that "she never endeavored to divert herself with reading." [XV, 153] When Edgar brings a book to her in her malaise, Catherine does not touch it, only allows the wind to flutter its leaves.

The Neem Tree: The Village Pharmacy Essay -- Botany

The Neem Tree: The Village Pharmacy The neem tree Azadirachta indica A. Juss. (=Melia azadirachta L. and Melia indica Brandis) is known as the Indian lilac or Margosa (Koul, 1990). Neem is a large evergreen tree with a wide trunk, which can grow 12-24 meters tall. The leaves are bright green with 9-15 leaves, oblique at the base or slightly curved, coarsely toothed, with a pointed tip Shodini, 1997). In India, neem flowers from January to April, and fruits mature from May to August (Koul, 1990). The one-seeded neem fruits are yellow when ripe, and are about one inch long (Shodini, 1997). neem is native to the and regions of the Indian subcontinent, was introduced into Africa, and is presently grown in many Asian countries, as well as tropical areas of the New World (Koul, 1990). Neem trees are fast growers, and in three years may grow to 20 feet in height from seed planting. It will grow where rainfall is only 18 inches per year and it thrives in areas of extreme heat up to 120 degrees. Neem trees can live up to 200 years (Conrick). The neem tree's history goes back a long way, with indications it was used in medical treatments about 4,500 years ago. There is evidence found from excavations at Harappa. and Mohenjo-Daro in Northwestern and western India, in which several therapeutic compounds including neem leaves, were gathered in the ruins (Conrick). India's ancient books of knowledge are called the Vedas. Some of the most ancient surviving documents that have been translated, are the Caraka-Samhita (about 500 BC), and the Susruta Samhita (about 300 AD). These books are the foundations of the Indian system of natural healing, or Ayurveda. These texts mention neem in almost 100 entries for treating many diseases whi... ...Association. http://www.ajtsc.coni/neemtree.htm Koul, Opender, et. al. 1990. Properties and uses of neem Azadirachta indica. Canadian Journal of Botany. v68. National Research Council of Canada. McCaleb, Rob. The Original neem Co. neem Ancient Herb From India. http://www.neemaura.com/. Randhawa, 1997. Cyber India Foundation. http://www.neemfoundation.org/ Sharma, Priya Vrat. 1996. Classical Uses of Medicinal Plants. Chaukbambha Visvabharati. Varanasi 1, India. Sharma, S.B. 1997. ( Book Review) The neem Tree Azadirachta indica A. Juss. and Other Meliaceous Plants: Sources of Unique Natural Products for Integrated Pest management, Medicine, Industry and Other Purposes. International Journal of Nematological Research. E.J. Brill Leiden, The Netherlands. Shodini. 1997. Touch Me, Touch-me-not: Women, Plants and Healing. Kali for Women. New Delhi, India.

Teen Pregnancy Issues in America

Although the rate of teenage pregnancy in the United States has declined greatly within the past few years, it is still an enormous problem that needs to be addressed. These rates are still higher in the 1990's than they were only a decade ago. The United State's teenage birthrate exceeds that of most other industrialized nations, even though American teenagers are no more sexually active than teenagers are in Canada or Europe. Recent statistics concerning the teen birthrates are alarming. About 560,000 teenage girls give birth each year. Almost one-sixth of all births in the United States are to eenage women are to teenage women. Eight in ten of these births resulted from unintended pregnancies. (Gormly 347) By the age of eighteen, one out of four teenage girls will have become pregnant. (Newman 679) Although the onset of pregnancy may occur in any teenager, some teens are at higher risk for unplanned pregnancy than others. Teenagers who become sexually active at an earlier age are at a greater risk primarily because young teenagers are less likely to use birthcontrol. African-American and Hispanic teenagers are twice as likely to give birth as are white teenagers. Whites are more likely to have abortions. Teenagers who come from poor neighborhoods and attend segregated schools are at a high risk for pregnancy. Also, teenagers who are doing poorly in school and have few plans for the future are more likely to become parents than those who are doing well and have high educationsl and occupational expectations. Although the rate of teenage pregnancy is higher among low- income African-Americans and Hispanics, especially those in inner city ghettoes, the number of births to teenagers is highest among white, nonpoor young women who live in mall cities and towns. (Calhoun 309) In addition to the question of which teenagers become pregnant, interest is shown in the social consequences of early parenthood. Adolescent parents (mostly mothers) may find that they have a â€Å"lost or limited opportunity for education. (Johnson 4) The higher a woman's level of education, the more likely she is to postpone marriage and childbearing. Adolescents with little schooling are often twice as likely as those with more education to have a baby bafore their twentieth birthday. Some 58% of young women in he United States who receive less than a high school education give birth by the time they are twenty years old, compared with 13% of young women who complete at least twelve years of schooling. (Tunick 11) Teens who become pregnant during high school are more likely to drop out. Calhoun 310) A teen mother leaves school because she cannot manage the task of caring for a baby and studying, and a teen father usually chooses a job over school so that he can pay bills and provide for his child. (Johnson 4) Teen mothers usually have fewer resources than older mothers because they have had less time to gather avings or build up their â€Å"productivity† through work experience, education, or training. (Planned Parenthood 1) Because of this, teen mothers are generally poor and are dependent on government support. Newman 679) The welfare system is usually the only support a teen parent will receive. Welfare benefits are higher for families with absent fathers or dependent children. (Calhoun 309) In some cases, teen mothers may also receive help like Medicaid, Food Stamps, and â€Å"Aid to Families with Dependent Besides educational and financial problems, teenage mothers may face a great deal f emotional strain and may become very stressed. Teen mothers may have limited social contacts and friendships because they do not have time for anything other than their baby. Lack of a social life and time for herself may cause the teenage mother to become depressed or have severe mental anxiety. (Johnson 5) Depression may become worse for a teenage mother because she usually does not know much about child development or about how to care for their children. Children who are born to teenage mothers usually suffer from poor parenting. (Berk 188) Also, children of teenage parents start being exually active before their peers and they are more likely to become teenage parents themselves. These children may also suffer from financial difficulties similar to that of their parents. Children whose mothers are age seventeen or younger are three times as likely as their peers to be poor, and are likely to stay poor for a longer period of time. † (Calhoun 311) The children born to teenage mothers sometimes score lower on development tests than the children of older mothers. It seems that â€Å"rather than declining over time, educational deficits increase in severity and the children show lower academic chievement, higher drop out rates, and are more likely to be held back in school. † Teenage pregnancy comes with not only a child, but also many consequences. Teen mothers face greater health risks than older mothers, such as anemia, pregnancy induced hypertension, toxemia, premature delivery, cervical trauma, and even death. Many of these health risks are due to inadequate prenatal care and support, rather than physical immaturity. The teenage mother is more likely to be undernourished and suffer premature and prolonged labor. (Calhoun 311) The death rate from pregnancy omplications are much higher among girls who give birth under age fifteen. (Gormly 347) Poor eating habits, smoking, alcohol and drugs increase the risk of having a baby with health problems. Johnson 3) The younger the teenage mother is, the higher the chances are that she and her baby will have health problems. This is mainly due to late prenatal care (if any) and poor nutrition. (Planned Parenthood 1) An adolescent mother and her baby may not get enough nutrients and, because the mother's body is not fully mature, she may have many complications throughout the duration of the pregnancy. Along with the mother, the children of teenage parents too often become part of a cycle of poor health, school failure, and poverty. Infants born to teenage mothers are at a high risk of prematurity, fragile health, the need for intensive care, cerebral palsy, epilepsy, and mental retardation. (Johnson 5) Low birth weight is the most immediate health problem. Babies born to teenagers are often born too small, too soon. Low birthweight babies may have immature organ systems (brain, lungs, and heart), difficulty controlling body temperature and blood sugar levels, and a risk of dying in early infancy that is much igher than that of normal weight babies (five and one-half pounds or more). Calhoun 310) â€Å"The death rate for babies whose mothers are under fifteen years of age is double that of babies whose mothers are twenty to thirty years old. † (Johnson 5) Because of these extremely serious problems, many government, as well as local, organizations are fighting to stop the occurence of teenage pregnancy by helping to educate children of the risks involved and the consequences after. Some research indicates that â€Å"the percentage of teenage birthrates has declined simply because fewer eenagers are having sexual intercourse and more adolescents are using contraceptives. Researchers say that the recent trends in sexual activity and contraceptive use are the result of a number of factors, including greater emphasis on abstinence, more conservative attitudes about sex, fear of contracting sexually transmitted diseases, the popularity of long-lasting birthcontrol methods such as the contraceptive implant (Norplant) and the injectable (Depo-Provera), and even because of the economy. In addition, researchers say that young people have become somewhat more conservative in their views about casual ex and out-of-wedlock childbearing. Some attribute this change in attitude mainly to concern about sexually transmitted diseases. Others say that it is because of the involvement of conservative religious groups in the public debate over sexual behavior. Many researchers believe that the strong economy and the increasing availability of jobs at minimum wage have contributed to fewer births among teenagers. (Donovan 32) Americans, however, seem to be against some of the methods used by these various organizations to reduce the teen pregnancy rates. The most controversial aspect of adolescent pregnancy prevention is the growing movement to provide teenagers with easy access to contraceptives. † Most Americans believe that giving teenagers birthcontrol pills and/or condoms is the same as telling them that early sex is allowed. Some studies that were conducted in Europe show that some clinics in Europe that distribute contraceptives to teenagers have the same sexual activity rate as in the United States. However, in these European studies, it is apparent that teen pregnancy, childbirth, and abortion rates are Teenage pregnancy does cause many problems for the mother, child, and economy. There are, however, some incidences where the mother overcomes this down-hill trend and makes a successful life for her and her child. The outcome of teenage pregnancy turns out better if the mother goes back to school after she has given birth. (Berk 190) Staying in school may help to prevent teenage mothers from having a second pregnancy. (Planned Parenthood 2) The outcome is also better if the mother continues to live with her parents so that they can help to raise the child. Young, teen mothers need health care for themselves as well as their children. An adolescent mother also needs a great deal of encouragement to get her to remain in school. Single teenage mothers also need job training so that they can get a good job to support themselves and their children. Teen mothers need to be taught parenting and life-management skills and also need high quality and affordable daycare for their children. Schools that provide daycare centers on campus reduce the incidence of teenagers dropping out of school. These school programs also ecrease the likelihood that the teen mother will have more children. Because the government has begun to take action in preventing teen pregnancies, the rate has continued to decline. The large numbers of young people in America–as well as the values, health, education, skills they gain–will greatly affect the future of society. Therefore, increased attention should be given to the well-being of adolescents. Since greater care is being given to the young people, improvements are already occuring. The level of education that young people receive is much higher than that of their parents, and he â€Å"expectation that young people should obtain at least some secondary schooling† is growing. The numbers of women who have a child during their teen years is declining, and recognizing the impact of childbearing on education, parents and communities are continuing to discourage sexual activity, marriage, and motherhood at a young age. (Tunick 13) These recent trends, if continued, will more than likely educate the adolescent population about the risks and consequences of teenage pregnancy and reduce the incicence of teen pregnancy and childbirth altogether. Teen Pregnancy Issues in America Although the rate of teenage pregnancy in the United States has declined greatly within the past few years, it is still an enormous problem that needs to be addressed. These rates are still higher in the 1990's than they were only a decade ago. The United State's teenage birthrate exceeds that of most other industrialized nations, even though American teenagers are no more sexually active than teenagers are in Canada or Europe. Recent statistics concerning the teen birthrates are alarming. About 560,000 teenage girls give birth each year. Almost one-sixth of all births in the United States are to eenage women are to teenage women. Eight in ten of these births resulted from unintended pregnancies. (Gormly 347) By the age of eighteen, one out of four teenage girls will have become pregnant. (Newman 679) Although the onset of pregnancy may occur in any teenager, some teens are at higher risk for unplanned pregnancy than others. Teenagers who become sexually active at an earlier age are at a greater risk primarily because young teenagers are less likely to use birthcontrol. African-American and Hispanic teenagers are twice as likely to give birth as are white teenagers. Whites are more likely to have abortions. Teenagers who come from poor neighborhoods and attend segregated schools are at a high risk for pregnancy. Also, teenagers who are doing poorly in school and have few plans for the future are more likely to become parents than those who are doing well and have high educationsl and occupational expectations. Although the rate of teenage pregnancy is higher among low- income African-Americans and Hispanics, especially those in inner city ghettoes, the number of births to teenagers is highest among white, nonpoor young women who live in mall cities and towns. (Calhoun 309) In addition to the question of which teenagers become pregnant, interest is shown in the social consequences of early parenthood. Adolescent parents (mostly mothers) may find that they have a â€Å"lost or limited opportunity for education. (Johnson 4) The higher a woman's level of education, the more likely she is to postpone marriage and childbearing. Adolescents with little schooling are often twice as likely as those with more education to have a baby bafore their twentieth birthday. Some 58% of young women in he United States who receive less than a high school education give birth by the time they are twenty years old, compared with 13% of young women who complete at least twelve years of schooling. (Tunick 11) Teens who become pregnant during high school are more likely to drop out. Calhoun 310) A teen mother leaves school because she cannot manage the task of caring for a baby and studying, and a teen father usually chooses a job over school so that he can pay bills and provide for his child. (Johnson 4) Teen mothers usually have fewer resources than older mothers because they have had less time to gather avings or build up their â€Å"productivity† through work experience, education, or training. (Planned Parenthood 1) Because of this, teen mothers are generally poor and are dependent on government support. Newman 679) The welfare system is usually the only support a teen parent will receive. Welfare benefits are higher for families with absent fathers or dependent children. (Calhoun 309) In some cases, teen mothers may also receive help like Medicaid, Food Stamps, and â€Å"Aid to Families with Dependent Besides educational and financial problems, teenage mothers may face a great deal f emotional strain and may become very stressed. Teen mothers may have limited social contacts and friendships because they do not have time for anything other than their baby. Lack of a social life and time for herself may cause the teenage mother to become depressed or have severe mental anxiety. (Johnson 5) Depression may become worse for a teenage mother because she usually does not know much about child development or about how to care for their children. Children who are born to teenage mothers usually suffer from poor parenting. (Berk 188) Also, children of teenage parents start being exually active before their peers and they are more likely to become teenage parents themselves. These children may also suffer from financial difficulties similar to that of their parents. Children whose mothers are age seventeen or younger are three times as likely as their peers to be poor, and are likely to stay poor for a longer period of time. † (Calhoun 311) The children born to teenage mothers sometimes score lower on development tests than the children of older mothers. It seems that â€Å"rather than declining over time, educational deficits increase in severity and the children show lower academic chievement, higher drop out rates, and are more likely to be held back in school. † Teenage pregnancy comes with not only a child, but also many consequences. Teen mothers face greater health risks than older mothers, such as anemia, pregnancy induced hypertension, toxemia, premature delivery, cervical trauma, and even death. Many of these health risks are due to inadequate prenatal care and support, rather than physical immaturity. The teenage mother is more likely to be undernourished and suffer premature and prolonged labor. (Calhoun 311) The death rate from pregnancy omplications are much higher among girls who give birth under age fifteen. (Gormly 347) Poor eating habits, smoking, alcohol and drugs increase the risk of having a baby with health problems. Johnson 3) The younger the teenage mother is, the higher the chances are that she and her baby will have health problems. This is mainly due to late prenatal care (if any) and poor nutrition. (Planned Parenthood 1) An adolescent mother and her baby may not get enough nutrients and, because the mother's body is not fully mature, she may have many complications throughout the duration of the pregnancy. Along with the mother, the children of teenage parents too often become part of a cycle of poor health, school failure, and poverty. Infants born to teenage mothers are at a high risk of prematurity, fragile health, the need for intensive care, cerebral palsy, epilepsy, and mental retardation. (Johnson 5) Low birth weight is the most immediate health problem. Babies born to teenagers are often born too small, too soon. Low birthweight babies may have immature organ systems (brain, lungs, and heart), difficulty controlling body temperature and blood sugar levels, and a risk of dying in early infancy that is much igher than that of normal weight babies (five and one-half pounds or more). Calhoun 310) â€Å"The death rate for babies whose mothers are under fifteen years of age is double that of babies whose mothers are twenty to thirty years old. † (Johnson 5) Because of these extremely serious problems, many government, as well as local, organizations are fighting to stop the occurence of teenage pregnancy by helping to educate children of the risks involved and the consequences after. Some research indicates that â€Å"the percentage of teenage birthrates has declined simply because fewer eenagers are having sexual intercourse and more adolescents are using contraceptives. Researchers say that the recent trends in sexual activity and contraceptive use are the result of a number of factors, including greater emphasis on abstinence, more conservative attitudes about sex, fear of contracting sexually transmitted diseases, the popularity of long-lasting birthcontrol methods such as the contraceptive implant (Norplant) and the injectable (Depo-Provera), and even because of the economy. In addition, researchers say that young people have become somewhat more conservative in their views about casual ex and out-of-wedlock childbearing. Some attribute this change in attitude mainly to concern about sexually transmitted diseases. Others say that it is because of the involvement of conservative religious groups in the public debate over sexual behavior. Many researchers believe that the strong economy and the increasing availability of jobs at minimum wage have contributed to fewer births among teenagers. (Donovan 32) Americans, however, seem to be against some of the methods used by these various organizations to reduce the teen pregnancy rates. The most controversial aspect of adolescent pregnancy prevention is the growing movement to provide teenagers with easy access to contraceptives. † Most Americans believe that giving teenagers birthcontrol pills and/or condoms is the same as telling them that early sex is allowed. Some studies that were conducted in Europe show that some clinics in Europe that distribute contraceptives to teenagers have the same sexual activity rate as in the United States. However, in these European studies, it is apparent that teen pregnancy, childbirth, and abortion rates are Teenage pregnancy does cause many problems for the mother, child, and economy. There are, however, some incidences where the mother overcomes this down-hill trend and makes a successful life for her and her child. The outcome of teenage pregnancy turns out better if the mother goes back to school after she has given birth. (Berk 190) Staying in school may help to prevent teenage mothers from having a second pregnancy. (Planned Parenthood 2) The outcome is also better if the mother continues to live with her parents so that they can help to raise the child. Young, teen mothers need health care for themselves as well as their children. An adolescent mother also needs a great deal of encouragement to get her to remain in school. Single teenage mothers also need job training so that they can get a good job to support themselves and their children. Teen mothers need to be taught parenting and life-management skills and also need high quality and affordable daycare for their children. Schools that provide daycare centers on campus reduce the incidence of teenagers dropping out of school. These school programs also ecrease the likelihood that the teen mother will have more children. Because the government has begun to take action in preventing teen pregnancies, the rate has continued to decline. The large numbers of young people in America–as well as the values, health, education, skills they gain–will greatly affect the future of society. Therefore, increased attention should be given to the well-being of adolescents. Since greater care is being given to the young people, improvements are already occuring. The level of education that young people receive is much higher than that of their parents, and he â€Å"expectation that young people should obtain at least some secondary schooling† is growing. The numbers of women who have a child during their teen years is declining, and recognizing the impact of childbearing on education, parents and communities are continuing to discourage sexual activity, marriage, and motherhood at a young age. (Tunick 13) These recent trends, if continued, will more than likely educate the adolescent population about the risks and consequences of teenage pregnancy and reduce the incicence of teen pregnancy and childbirth altogether.