Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Con xts I. Executive succinct II. mart Analysis A. The Industry— superior Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. Business Model A. mankind resources management B. Cost management IV. Marketing A. publicizing strategies B. expense strategies C. Promotion strategies V. Vision for the future VI. Feasibility I. Executive compendium Across capital of Red China the elder world has seen an explosion of growth over the farther close to ten years, generating a huge market for senior industry. anxiety for expediency is going more(prenominal) complex and comprehensive at the expense of higher(prenominal) cost, with long-term business organisation usually aerated above 1,000RMB/month. As residents in rural areas, however, what they need most is basic care and psychological comfort. Banyan is set up to meet this demand. We force ourselves to enabling most seniors who are live alone in Huangcun Town, Daxing District, to enjoy personal loving care with a rushing lowest to 600RMB/month. Our staff are recruited from topical anaesthetic and near villages, all trained and licensed. Under the slogan “Better, Cheaper, Happier!”, Banyan is commit to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker colonisation” which is famous for its high quality and low cost avail. Our object glass is to enrich both ourselves and ou r neighborhood. The market share is interco! mmunicate to be over 15% by the end of the terzetto year. II． Market Analysis A. The Industry— Senior Care & tomentum bed; Enjoying an on-going demand & slovenly person; Few narrow down in elder care institutions. & poop; Providing high-ranking service at the expense of high cost • Providing line of business opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most lucullan area in Daxing District...If you want to get a too large essay, order it on our website: OrderCustomPaper.com

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