Burton Snowboards Business Analysis Essay -- Business Marketing Analyz

Burton Snowboards Business AnalysisBurton Snowboards takes surfing to the mountains, with premium snowboards and equipment. Jake Burton, the terra firmas first snowboard maker, founded the company in 1977 in Londonberry, Vermont. Despite it world small and privately owned, Burton is the industry leader in snowboards and equipment controlling 40% total market share in the winter sports industry. Burton is a spheric business with its main headquarters in Vermont, Japan and Austria and worldwide diffusion capabilities in over 35 countries. Burton Snowboards operates three factory outlet stores in Vermont, Massachusetts, and Austria. To create buzz marketing, Burton encourages newbies to experience the slopes with its Learn To wind up (LTR) line of equipment and programs at ski resorts nationally. In the past few years, Burton has started self-sufficing companies, which have their own individual identities and products. Burton has also created one of the most broad online shopping experiences for its clientele. (www.burton.com) StrengthsBurton attributed to the development of the sport of snowboarding, as it was the first and oldest manufacturer. The company has a loyal customer base and an established retail distribution channel. Burton provides customers with an interactional online website. In order to provide help to mountain resorts to attract and keep on snowboarders, Burtons primary customer base, they have created integral relationships with resorts by providin...