Coursework: Is Chester Zoo value for money? Essay

IntroductionChester menagerie is built on an domain of a function of over 100 acres. The menagerielogical garden, founded in the early 1930s by George Mottershead, is say to be the best zoo in Britain and under Europes top 30. Because the zoo receives no government funding it is based on the foundation. The zoo is rakehell into three separate directorates under the management of the Director General, Gordon McGregor Reid* Conservation and t each(prenominal)ing method* Corporate Services* Commercial ServicesIn 2006 Chester zoo had more(prenominal) than 1,680,000 clackors, for that it was the most visited zoo in Britain. Chester zoological garden has too won the Zoo of the Year award more than once what supports its importance under the Britain Zoos.Chester Zoo takes c atomic number 18 for 7602 (2006) animals representing 424 (2006) different species. Nearly half of them ar send awayangered.The Zoo is circularise whole year from 10.00am except Christmas Day & Boxing Da y.From Sunday twenty-eighth October to 31st December (excluding Christmas Day & Boxing Day) the last admission is at 300 pm.StrengthsIn GeneralIt is rattling interesting issue facts of life is a key theme for Chester Zoo. Chester Zoo supports the learning of animals for student by reading, touching and smelling. They want to encourage you to take c are for the environment which has neer been as important like today.Chester Zoo has great plans for the future. Chester Zoo is on the job(p) on a master plan for development and expansion c anyed SuperZoo. It bedevil become a world-class visitor attraction. The SuperZoo will be constructed in four phases. It will cost over 300 million of cap investment. In the first phase it will be in the theatrical role of 100 million, and the size of Chester Zoo is going to be tripled. The estimated completion exit is 2020 and will divide the zoo into four zones representing African savannah, grassland, forest and island and wetland habitats. In the next 18 months, Chester Zoo is going to be built a new aquarium building c eached Origins. It is scheduled to open late 2008.Chester Zoo has a wide variety of animals and a lot of uncommon animals which tour can just protected when they live with human supervision.There are childrens play areas, shops, kiosks and several picnic lawns sited around the zoo.DirectionsOne of the strengths is the very good location the zoo has. It is very easy to reach by road, by bus or by the rail. One of the most utilise motor ways are going near to Chester Zoo. You can substantially reach the zoo by following the brown Chester Zoo signs from M56, reefer 14 or Junction 12 on the M53. The zoo is to a fault clearly signed on the A41 Chester road.Another opportunity is the bus or the train. Monday to Saturday the visitors can use the bus from Chester Railway Station and Chester Bus exchange or from Ellesmere Port and Cheshire Oaks, Liverpool and Birkenhead every 20 minutes. Sundays every hour .Zoo shops whole of the Chester zoo shops sell a wide range of merchandise to jibe all damage ranges, tastes and age groups. They offer an enormous range of animal-themed authorize ideas, as well as books, videos and music. For your convenience films, batteries and other essentials are alike available in the zoos retail outlets.The Ark storageThe largest shop is the Ark Shop. It is situated at the main entrance, sells a vast range of gifts and souvenirs. Open all year round, the Ark Shop also sells useful items to help gravel your visit more enjoyable, such as waterproof ponchos and umbrellas, should the weather take an unhoped turn for the worst.The Fountain ShopConveniently located in the midpoint of the Zoo, the Fountain Shop sells a wide range of gifts and is open all year round. The professional Face painting service, which is highly popular with the younger children, is available here during school holidays and weekends.Arara ShopOpen during peak periods only, the Ar ara Shop sells a smaller range of popular goods and is located near to the character of the Jaguar enclosure.Guided tours for groupsTheres a new 90 minute guided tour exclusive to groups showing the party the zoo attractions, an insight into behind the scenes and the zoos vibrant history. A supreme of 20 people can take part in each tour, at a cost of 35.00 in addition to the admission charge.Childrens WristbandsThe zoo is also able to supply groups with plastic wristbands ideal for piece of writing contact mobile telephone numbers on in deterrent example of an emergency. It can supply these to the visitor in advance at a charge of five pence per wristband.Events for GroupsOn summer evenings the zoo offers a campaign adventure complete with barbeque or dinner, evening picnics and exclusive tours done its gardens. For groups of 50 or more the event team can make an exclusive evening just for the visitor.Adopt an animalThe zoo has a scheme whereby people can adopt an animal of t heir choice. They can also become zoo members. Every three months members and adopters receive the zoo magazine, called Z, which provides updates and tuition about what is happening at the zoo. Anyone can join the scheme for as little as 50 per year. You can pick an animal from the list. Everything the adopter gives goes to a special account for animal foodstuffs. The adoption runs for a to the full 12 months from whenever you can start, and they send a renewal reminder.WeaknessesThe high price is a weakness of the Zoo. It costs 13.59 from march to October. In other European zoos the admission fee is the half (for example Berlin) and you get a practically more breadth variety of animals there. Because most of the areas in the zoo are not be roofed, thats a big problem for the zoo that the visitors wont come on rainy days and go through no money on the zoo.OpportunitiesA lot people are watching animal documentations on TV. You also can go to the picture show and watch animal fi lm.ThreatsOur guide told us that when Greenpeace had a demonstration against the severely care for animals in Britain Zoos they didnt come to Chester Zoo because they have the highest standards of well-being and the best care for all animals.ConclusionAll in all Chester Zoo is a very good Zoo, but there are Zoos in Europe which can offer you a wider variety of animals and a lower admission fee. On the other hand Chester Zoo is a foundation which has to be in a plus at the end of a year most of the other Zoos are subsidized by the government. Chester Zoo also is very interested in education and wants to give the visitor a lot of knowledge to save the environment. Therefore Chester Zoo is value for money.